SOURCE: TNS Media Intelligence/Cymfony

May 23, 2007 13:00 ET

MEDIA ALERT: Cymfony to Host a Free Webinar About Connecting With Your Company's "Citizen Marketers"

BOSTON, MA -- (MARKET WIRE) -- May 23, 2007 --


WHAT:     Free Webinar with Jackie Huba, author of "Citizen Marketers,"
          about building stronger relationships with your company's
          advocates in social media

WHO:      Jackie Huba, author of "Citizen Marketers"
          Jim Nail, CMO of TNS Media Intelligence/Cymfony

WHEN:     Tuesday, June 5, 1:00pm Eastern Time

WHERE:    Webinar registration at www.cymfony.com and at:
          https://cymfony.webex.com/cymfony/onstage/g.php?d=301532187&t=a
BACKGROUND:

The emergence of social media tools like blogs, video sharing sites and social networks are enabling people to create very persuasive content about their favorite brands and companies -- even though they have no official connection to the company. The opinions and experiences expressed in this content are reaching millions of people and having a significant influence on their purchase decisions.

In her recent book, "Citizen Marketers," author Jackie Huba profiles the people who create this content, build communities and influence the opinions of many others. She demonstrates that the rules are different in social media. Citizen marketers cannot be manipulated or controlled like traditional forms of media, but they should not be ignored.

Jackie Huba will join host Jim Nail, CMO of TNS Media Intelligence/Cymfony, on this live hour-long webinar to discuss the motivations and actions of influential citizen marketers so you can learn what they are looking for from the companies they embrace and how they'd like to be treated. We'll discuss what you can do to democratize your business to foster more citizen marketers.

About TNS Media Intelligence/Cymfony

TNS MI/Cymfony tells brands and companies what people are saying about them -- whether the people are bloggers, traditional journalists or even influential consumers. TNS MI/Cymfony sifts and interprets the millions of voices at the intersection of traditional and social media to gain insights that help companies identify the people, keep on top of the issues and respond to the trends impacting their business -- at the speed of the market. We call this approach to harnessing this new dynamic "market influence analytics."

TNS MI/Cymfony pioneered the innovative technology to extract meaning from high volumes and diverse sources of text. We are an innovator in the integration of social and traditional media, offering access to the greatest breadth of content sources and analytical expertise. Contact TNS MI/Cymfony at 617-673-6000 (x2) or visit www.cymfony.com.

Contact Information

  • Contact:
    Brian Cavoli
    TNS Media Intelligence/Cymfony
    617-673-6023
    Email Contact