SOURCE: Covario, Inc.

Covario, Inc.

March 07, 2011 14:02 ET

Media Alert: Digital Marketers From Covario, Williams-Sonoma, Tektronix to Address How Advertisers Are Budgeting for Search at SMX West

SAN JOSE, CA--(Marketwire - March 7, 2011) -

Three digital marketing experts

  • Jessica Boland, Online Marketing Manager, Williams-Sonoma
  • Imelda Khoo, eMarketing Manager, Tektronix
  • Lionel Largaespada, Senior Director of Client Services, Covario

SMS PLUS Panel session during SMX (Search Engine Marketing Expo) West -- "Getting Lift in Search: How Large Advertisers are budgeting for 2011 and beyond"

Search engine marketing (SEM) has matured. It's no longer a matter of whether to invest in PPC (pay per click) and/or SEO (search engine optimization), but more a question of "how much?" to invest. This session will focus on how large advertisers are aligning their investments in search marketing and digital advertising with growth opportunities, in addition to how they attribute value to various elements of their media spend. The panelists are expected to address:

  • Justifying budgets for both paid search and SEO;
  • Benchmarking processes and techniques;
  • Communicating search performance to management; and
  • Using metrics to demonstrate lift in search relative to budgets.

When: Tuesday, March 8, 1:45 p.m. - 3 p.m.  

Where: San Jose Convention Center, San Jose, Calif.

Contact Information

  • Contact:
    Rick Clancy
    Sr. Director, Public Relations
    858-397-1500, ext. 1643 office