SOURCE: dressbarn

September 03, 2014 10:26 ET

MEDIA ALERT: dressbarn Stores Hold Nationwide Event "Hey, Smartypants!" Sept. 6th

One Day Event to Introduce New roz & ALI™ Smart Fit Pants and Support Teachers and Students in Local Communities -- #dressSMART

MAHWAH, NJ--(Marketwired - Sep 3, 2014) -

WHAT: 
Saturday, September 6th, dressbarn stores nationwide will host an all-day "Hey, Smartypants!" event to introduce their new roz & ALI™ Smart Fit Pants while continuing their long tradition of supporting teachers in their local communities. For each pair of roz & ALI™ Smart Fit Pants tried on during the event, dressbarn will donate $1 (up to $25,000) to DonorsChoose.org, a charity that connects the public with public school classroom projects.

And, beginning on September 2, every customer who tries on a pair of roz & ALI™ Smart Fit Pants will be given a scratch-off card to walk away with a free pair of roz & ALI™ Smart Fit Pants or up to $10 off their purchase.

WHERE:
dressbarn
stores nationwide

WHEN:
September 6th - nationwide store event to benefit DonorsChoose.org / #dressSMART

Sept. 2nd - 7th -- scratch-off cards in store for customers who try on roz & ALI™ Smart Fit Pants while supplies last.

About dressbarn
dressbarn
, a division of Ascena Retail Group Inc. (NASDAQ: ASNA), is a leading, national women's specialty apparel retailer offering quality casual and career fashion apparel. dressbarn stores carry styles in sizes 4 to 24, as well as shoes and accessories. For more information, please visit dressbarn.com

About DonoorsChoose.org
DonorsChoose.org
allows individuals to connect directly with classrooms in need. Public school teachers post classroom project requests on donorschoose.org and then donors can donate to the project they wish. Once a project reaches its funding goal, the materials are shipped to the school.

About roz & ALI™ Smart Fit
Sleek and polished with a modern fit, these dressbarn exclusive pants are designed with just the right amount of stretch to fit and flatter every figure. A special dye process keeps these pants looking like new and protects them from fading, wash after wash. Celebrating the smartest women we know, these new pants were featured in our Fall 2014 catalogue on REAL Teachers.

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