March 29, 2011 11:00 ET
MEDIA ALERT: Flite CEO to Present on Creating Engaging Ad Content Using Nanosites at IAB Roadshow in Chicago
SAN FRANCISCO, CA--(Marketwire - March 29, 2011) -
Flite will be featured at the IAB Roadshow on April 6, 2011 in Chicago, Illinois. The IAB (Interactive Advertising Bureau) Roadshow is a six-city series of events that exclusively feature case studies that marketers, advertisers and publishers can learn from to develop groundbreaking cross-platform interactive campaigns.
Flite (formerly Widgetbox) is the leader in cloud-based advertising, and is bringing cutting-edge technology to the online display space for real consumer impact. Will Price, CEO of Flite, will present "Nano Nano" along with Ekapat Chareonlarp, Director, Tech Media Lab, IDG TechNetwork.
Price will discuss a successful case study on engaging consumers through innovating display ad formats. IDG partnered with Flite to produce a new ad format -- the Nano Site unit -- which delivered an interactive micro-site like experience for Oracle beyond the capabilities of the traditional display ad unit. Audiences were able to read white papers, watch video tutorials, and access other interactive content within a single ad unit. Using their nano site, Oracle was able to engage with consumers through an innovative ad format that bypassed the need for click-throughs and landing sites, thereby reaching a click-averse audience and delivering performance metrics far above industry standards.
Wednesday, April 6, 2011
2:15 p.m. CDT.
450 North Cityfront Plaza Drive
Chicago, IL 60611
Will Price, CEO, Flite
Flite is a cloud-based ad platform that enables marketers to improve brand recall and purchase intent by leveraging real-time content. The Flite platform of Web-based tools allows marketers to easily produce ads that express the power of their brand as effectively as their brand's own website. With Flite, marketers receive up to a 10x increase in ROI on their brand spend with ads developed in 1/10th the time. For more information, visit: www.flite.com