November 12, 2014 14:40 ET

MEDIA ALERT: Iconic Fashion Brand Hosts The Event Before The Event, a Promotion to Style Women for Holiday '14

NEW YORK, NY--(Marketwired - Nov 12, 2014) - Caché (NASDAQ: CACH)

WHAT: Caché continues the annual tradition of hosting its national Event Before The Event this month at its 235+ boutiques. During the three-day promotion, women get a head start putting together the perfect Thanksgiving outfit, shop for great holiday items and receive an exclusive 30% discount off the entire store, including -- for the first time ever -- short occasion dresses and long gowns. In addition, Caché "TREASURED" members will receive triple points on purchases.

WHERE: Caché boutiques at malls throughout the U.S., Puerto Rico and the U.S. Virgin Islands.

WHEN: Thursday - Saturday, November 20-22, 2014

WHY: The Event Before The Event is a weekend of celebratory shopping that gives women an opportunity to kick off year-end festivities by consulting with fashion experts to plan their holiday looks while shopping the new Caché collections, including a fabulous suite of gift items. Additionally, it's a chance for like-minded women to meet, network, and enjoy refreshments and product giveaways in a festive environment that celebrates the season.

WHO: Caché (NASDAQ: CACH) is the leading U.S. based multi-channel specialty retailer of women's apparel and accessories. The company offers a boutique shopping experience for fashion-conscious women, both through its stores and at CACHE.COM. Products sold under the Caché brand include evening wear, event and day dresses, sportswear and accessories. The company's 237 boutiques are primarily located in high-traffic, upscale malls in 43 states, Puerto Rico and the U.S. Virgin Islands.

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