SOURCE: Merging Media 5

Merging Media 5

November 10, 2014 12:06 ET

Media Alert: Inaugural Champion of Digital Innovation Award to Be Presented to Andra Sheffer (Bell Fund and the Independent Production Fund) at Merging Media 5 Market & Talks

VANCOUVER, BC--(Marketwired - Nov 10, 2014) - What better place to launch the inaugural Champion of Digital Innovation Award than at Canada's only marketplace devoted entirely to digital online content. At a special presentation being held at this week's Merging Media 5 Market & Talks in Vancouver, the Canadian Media Production Association (CMPA) and Merging Media Productions will present the first Champion of Digital Innovation Award to Andra Sheffer, Executive Director of the Bell Fund, the Independent Production Fund and the CEGECO Program Development Fund. Sheffer will be recognized by industry colleagues for her efforts in advancing digital media opportunities in Canada.

"As the Executive Director of three private funds supporting digital media, television and film, it is impossible to ignore the dedication that Andra has towards seeding innovation across the media landscape," states Liz Shorten, Managing VP of CMPA-BC. "Whenever people think about digital media in Canada, her leadership is always mentioned. Andra has been a strong ally for those working in digital media and Canadian content producers have been fortunate to have her on their side."

Sheffer has been an integral part of The Bell Fund providing over $140 million in grants to more than 1400 digital media projects in her 17 year tenure as Executive Director. Earlier this year she announced her resignation and will be stepping aside from her longtime position at the close of this year. She will however, continue on as CEO of the Independent Production Fund and the CEGECO Fund that primarily focus on indie Canadian productions.

As a pioneer in financing online digital media, Sheffer has been an advocate, supporter and trailblazer for many in the industry, truly paving the way for the influx of digital content we see today. We encourage colleagues to join us as we celebrate Andra and acknowledge her many achievements in helping move digital from a side project to a true front runner in the media industry.

For more information on the Champion of Digital Innovation Award or Merging Media 5 Market & Talks, please visit the website at

About Canadian Media Production Association (CMPA)
The Canadian Media Production Association (CMPA) is Canada's leading trade association for independent producers. We represent more than 350 companies engaged in the production and distribution of English-language television programs, feature films and digital media. The CMPA works on behalf of members to promote and stimulate the Canadian production industry. Our goal is to ensure the continued success of Canada's independent production sector and a future for Canadian content. The BC Producers' Branch of CMPA promotes the general interests of BC members all levels of government and industry stakeholders; negotiates and manages labour agreements with guilds and unions; and undertakes a variety of business development initiatives to build the capacity of BC based companies including co-production of Merging Media.

About Merging Media Productions Inc.
Merging Media Productions Inc. is an event production company that organizes programs and initiatives to promote the understanding of media, particularly in the digital media and convergent space, while providing strategic opportunities for partnerships to develop across media disciplines and international boundaries. Programs include professional development Labs and the flagship Merging Media Conference, recently rebranded as Merging Media Market & Talks, held annually in fall in Vancouver, British Columbia.