SOURCE: Marketfish

Marketfish

November 02, 2011 09:00 ET

Media Alert: Marketfish Showcases Innovative and Fully Automated List Marketing Platform at ad:tech 2011

Company Will Demonstrate Marketfish's Strengths in Creating Targeted Marketing Campaigns That Ensure a High Level of Marketing Success

SEATTLE, WA--(Marketwire - Nov 2, 2011) -

WHAT:
Marketfish, a self-service lead generation platform for list marketing, today announced it will attend the 2011 ad:tech conference in New York City, held November 8-10. One of the largest events for digital marketers, ad:tech brings together top names in the industry to discuss key trends and explore new tools. As part of this, Marketfish spokespeople will be on-hand to comment on these trends and more, as well as showcase the company's breakthrough lead-generation platform.

While renting lists for email or direct mail marketing campaigns is still one of the most effective lead-generation tactics, it is a manual and time-consuming process, and fails to meet the speed and transparency demands of the advertiser. However, by supplying marketers with the proper technology to source the right lists and launch their lead-generation campaigns, list marketing has the potential to be the most cost-effective and proof-oriented lead-generation tactic available.

The Marketfish Platform is one tool that aims to revolutionize the industry. At the Marketfish booth, No. 1633, Chief Executive Officer Dave Scott and Chief Privacy Officer David Fowler will demonstrate how advertisers and marketers may leverage the Marketfish Platform to easily create an ideal campaign in minutes. Additionally, they will be available to discuss issues around privacy, the state of list marketing and the role of email marketing.

WHEN:
November 8-10, 2011

WHERE:
Marketfish Booth, No. 1633
ad:tech New York 2011
Javits Convention Center
655 West 34th St.
New York, NY 10001

For more details about ad:tech or to register, please visit www.ad-tech.com. For additional information about Marketfish, please visit http://www.marketfish.com. Please view our video for a better understanding of the challenges advertisers face in list marketing: http://www.youtube.com/user/MarketfishInc

About ad:tech
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, London, Paris, Shanghai, Singapore, Sydney and Tokyo. ad:tech is produced by dmg world media, based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About Marketfish
Marketfish is a 100% self-service lead generation platform. The service makes building and executing targeted list marketing campaigns quick and easy. With more than 250 demographic categories to choose from, Marketfish's cloud-based platform enables users to reach their perfect audience in seconds, build a campaign, and then track performance using real-time data. With a pay-by-campaign model, users only pay for what they use. Founded in 2008, Seattle-based Marketfish is currently funded by Rustic Canyon Partners, Javelin Venture Partners, and Accelerator Ventures. For more information or a free test drive of the platform, please visit http://www.marketfish.com.

Contact Information

  • CONTACTS:
    BOCA Communications
    Jennifer Rivera Ridless
    +1-415-738-7718
    Email Contact