SOURCE: Melissa Data

Melissa Data

October 14, 2014 08:05 ET

MEDIA ALERT: Melissa Data Highlights Global Data Quality for Data-Driven Marketers at DMA2014

Attendees Can Test Drive Cloud-Based Tools for Data Cleansing, Identity Verification and Fraud Prevention

RANCHO SANTA MARGARITA, CA--(Marketwired - Oct 14, 2014) - Melissa Data, a leading provider of contact data quality and direct marketing solutions, is demonstrating cloud-based data quality tools and services at DMA2014 booth #1214. Optimized for marketers seeking a single, 360° view of their worldwide customer, Melissa Data's proven technologies fuel data-driven campaigns with corrected, validated and enriched customer records. Demos include:

  • SmartMover® - a cloud-based NCOA service increasing mail deliverability through both U.S. & Canadian change-of-address processing. SmartMover accesses more than 170 million change-of-address records, including USPS® NCOALink® and Canada Post NCOA.

  • LeadGen Xpress - a collection of Web-based mailing list leads for private in-house use or as a portal for customers to make custom list selections. Flexible list targeting offers value to high-volume list buyers and brokers, mailing houses, printers and franchised corporations.

  • Express Entry® - an address auto-completion service, eliminating bad data at the source by validating addresses as they are entered. Ideal for CRM, call center and e-commerce applications, users save time with fewer keystrokes and reduce costs with 100 percent accurate addresses for more than 240 countries.

  • Listware® - a simple plug-in for Excel and Salesforce, designed to clean and enrich customer data. Users have unprecedented access to real-time data quality, enabling more intelligent applications in CRM settings.

  • Personator® - an all-in-one Web service for contact data checking, verification, move update, and appending missing customer data. Full-contact record correction and verification of names, addresses, phone numbers, and emails helps prevents fraud, and reduces shipping errors and fees.

Visit Melissa Data at DMA2014 Booth #1214 at the San Diego Convention Center, from Sunday, October 26 through Tuesday, October 28, 2014.

About Melissa Data
Since 1985, Melissa Data has helped more than 10,000 organizations worldwide to clean and enrich international contact data, ensuring accurate customer information across the enterprise. Melissa Data's international operations enable access to local sales and support, including offices in the US, Europe and India. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772). Follow Melissa Data on Twitter, Facebook, LinkedIn and YouTube.

Contact Information

  • MEDIA CONTACTS:
    Greg Brown
    VP Marketing
    Melissa Data
    Email Contact
    (800) 635-4772 x130

    Jackie Zerbst
    MPowered Public Relations
    Email Contact
    (714) 998-3448