SOURCE: Melissa Data

Melissa Data

June 11, 2012 08:05 ET

MEDIA ALERT: Melissa Data Highlights Smart Data Matching Tool and New Global Address Verification Capabilities at Microsoft TechEd 2012

Booth Demo Features MatchUp Component for SQL Server and Global Address Verification in the Cloud to Dramatically Enhance Database Efficiency and Effectiveness

ORLANDO, FL--(Marketwire - Jun 11, 2012) -

Melissa Data, a leading provider of contact data quality and integration solutions, is exhibiting at Microsoft TechEd North America 2012 and demonstrating two recently-released products, MatchUp for SQL Server Integration Services (SSIS) -- a powerful tool that locates and eliminates duplicate customer records -- and a cloud-based Global Address Verification service to correct and standardize address information for more than 240 countries and territories.

Up to 10 percent of the contact records in the average database are duplicates, wasting corporate resources and hampering customer relationships. Elimination of duplicate records and linking customer data promotes a better understanding of each individual and their relationship to the business -- improving customer service, reducing costs, managing risk and increasing profitability. Global address verification furthers these benefits for international business, ensuring correct address and formats consistent with postal standards of specific countries; companies benefit with faster international deliveries and reduced shipping and mailing costs.

MatchUp is a powerful contact data matching solution that makes use of a tool box of advanced fuzzy matching algorithms, deep domain knowledge, and a custom lexicon to granularly identify matches for a wide variety of criteria. MatchUp also offers users the ability to perform general data quality on product codes, account numbers, and custom data. MatchUp is one of a series of data quality components designed for SSIS that helps data stewards get up and running quickly -- cleansing, updating and de-duping existing contact data to improve marketing, data quality, and data warehousing initiatives.

Monday, June 11th and Thursday, June 14th from 10:30 a.m. to 2:00 p.m.
Tuesday, June 12th and Wednesday, June 13th from 10:30 a.m. to 5:00 p.m.

Microsoft TechEd North America 2012 - Booth #335
Orange County Convention Center/Orlando, Fla.

Since 1985, Melissa Data has been a leading provider of contact data quality and address management solutions. Melissa Data's data integration components, multiplatform programming tools, Cloud services, and comprehensive reference data sets verify, standardize, consolidate, enhance, and update U.S., Canadian and global contact data for improved communications and ROI. More than 5,000 companies rely on Melissa Data to gain and maintain an accurate, trusted view of critical information assets. For more information or free product trials, visit or call 1-800-MELISSA (635-4772).

Contact Information


    Greg Brown
    VP Marketing
    Melissa Data
    Email Contact
    (800) 635-4772 x130

    Sylvia Chansler & Jackie Zerbst
    MPowered Public Relations
    Email Contact
    (714) 998-3448