SOURCE: Parks Associates

Parks Associates, international market research and consulting firm | www.ParksAssociates.com

October 25, 2010 03:05 ET

MEDIA ALERT: Parks Associates Addresses "Managing Household Energy" and "Getting Consumers to Care About Home Controls" at the Broadband World Forum

Parks Associates CEO to Participate and Moderate Two Sessions on Tuesday October 26th and Wednesday October 27th

DALLAS, TX--(Marketwire - October 25, 2010) -  Tricia Parks, CEO, Parks Associates is participating on the panel, "Managing Household Energy" on Tuesday, October 26th from 3:30 PM. Tricia Parks is also hosting a breakfast briefing, "Getting Consumers to Care about Home Controls" on Wednesday, October 27 at 8:00 AM.

Broadband World Forum Europe focuses on convergence, interoperability, and the transformation of carrier networks and is hosted in Paris, France Oct 26-28, 2010. Tricia Parks' energy presentation will focus on actions consumers in the U.S. are taking to manage their energy usage as well as on their attitudes towards emerging services to help that effort and the entities offering those services. During the breakfast briefing, she will be highlighting new applications driving home controls systems. 

Research from Parks Associates reveals:

  • Three applications will drive adoption of control systems over the next five years: energy management, entertainment systems and content control, and remote home self-monitoring. Low consumer awareness and a shortage of affordable installation services currently hinder widespread adoption of home controls. Players should focus their value proposition on specific, easily understood applications in order to build consumer awareness and lay the foundation for future expansion.
  • 80% of U.S. broadband households are interested in learning about ways to cut energy expenditures, but utilities and their partners will be challenged in designing solutions to meet consumers' varying needs and budgets.

What: 
"Managing Household Energy" Panel Session on Tuesday, Oct 26th at 3:30 PM Level D in Room Darwin 6

"Getting Consumers to Care About Home Controls" Breakfast Briefing
Wednesday, October 27th at 8:00 AM. Level D in Room Darwin 6 

Where: 
CNIT La Defense  
2 place de La Defense, Paris, France 92053

Press Registration: http://www.broadbandworldforum.com/resources/press_accreditation

Interview: To request an interview or additional information, contact Holly Sprague at hsprague@gmail.com or +1.720.987.6614.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

www.parksassociates.com
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