SOURCE: Parks Associates

Parks Associates

December 13, 2010 10:32 ET

MEDIA ALERT: Parks Associates Presents New "Global Consumer Research on Femtocells" at Femtocells Americas 2010

Study Shows Over 50% of U.S. Broadband Households Find Femtocells Appealing

DALLAS, TX--(Marketwire - December 13, 2010) - Harry Wang, Director, Health & Mobile Product Research, Parks Associates, will present key findings from a recently completed global study on femtocells on behalf of Femto Forum at the Femtocells Americas 2010 Conference on Tuesday, December 14th, in Miami, Florida.

"Femtocells can have a major impact on consumer satisfaction and loyalty," Wang said. "Among U.S. consumers likely to change operators in the next 12 months, 44% were very likely to reconsider if their current operator offered a femtocell."

The new research from Parks Associates reveals over 50% of U.S. broadband households find femtocells appealing. The primary driver for femtocell interest is improved in-home coverage. Important secondary drivers include increased mobile handset battery life, faster mobile broadband, advanced femtocell services, and home-zone calling tariffs.

"Global Consumer Research on Femtocells"

Featuring Harry Wang, Director, Health & Mobile Product Research, Parks Associates

Tuesday, December 14th at 9:50 a.m.

Intercontinental, Miami
Chopin Ballroom
100 Chopin Plaza, Miami, FL 33131

Press Registration:
Please contact Andrew Bateman to request a press pass for this event:, +44 1225 723349.

To request an interview or additional information, contact Holly Sprague at or +1.720.987.6614.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

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