Xbox Canada

Xbox Canada

November 16, 2006 07:16 ET

Media Alert-Photo Opportunity: Xbox 360 to Dominate Holiday Sales With 10 Million Consoles Shipped Worldwide!

Xbox executive available to provide insight on video game industry in Canada

TORONTO, ONTARIO--(CCNMatthews - Nov. 16, 2006) -



WHAT: Xbox Canada is pleased to present an array of Xbox
360 holiday products and to
offer insight into the next-gen video game
experience with Jason Anderson, Head of
Marketing, Microsoft Canada. Already one year in
the market, Xbox Canada can offer
a look at what it takes to successfully launch a
next-generation video game console.

With its sheer power, portfolio of graphically
stunning games, rich online capabilities,
and features for enjoying music, movies and
photos, Xbox 360 delivers integrated
digital gaming and entertainment experiences that
simply can't be matched.

- 10 million units sold by this holiday

- 160 high-definition, next-generation games currently
available

- 4 million Xbox Live members playing together online

- Choice: $199 for an HD DVD player that comes bundled with
both a remote control and HD-version of Peter Jackson's
"King Kong"

- Value: $499 for Canadian exclusive Xbox 360 bundle
including Ubisoft's smash hit Tom Clancy's Ghost Recon
Advanced Warfighter(tm), a copy of Xbox Live Arcade
Unplugged Volume 1, and a free one-month Gold
subscription to Xbox Live

WHO: Jason Anderson, Head of Marketing, Xbox Canada

WHEN: Thursday, November 16, 2006
Friday, November 17, 2006

WHERE High Road Communications
360 Adelaide St. W., Toronto
(just east of Spadina)


RETAIL AVAILABILITY & SPECIAL OFFERS:

Future Shop

Future Shop currently offers its customers an Xbox 360 in-stock guarantee and is proactively offering customers an exclusive 1 day only sale on Xbox 360 bundles on Nov. 17.

EB Games

EB Games Canada is offering Gears of War free with the trade in of an Xbox, Gamecube, Playstation 2, PSP or Nintendo DS System towards an Xbox 360.

Wal-Mart

Wal-Mart Canada is offering a one-day special promotion on Nov. 17 for the Xbox 360 Holiday Bundle at all Wal-Mart locations across Canada.

About Xbox and Xbox 360

Microsoft revolutionized the gaming industry with the November 2001 launch of Xbox (http://www.xbox.com), its first-generation video game and entertainment system, now sold in 26 countries. Microsoft introduced its next-generation system, Xbox 360, in the 2005 holiday season in Europe, Japan and North America, and launched the system in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand, Singapore and Taiwan in 2006. Xbox 360 (http://www.xbox.com/xbox360/en-ca/) is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming service, and unique digital entertainment experiences that revolve around gamers.

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