Xbox Canada

Xbox Canada

November 16, 2006 10:35 ET

Media Alert/Photo Opportunity: XBOX 360 to Dominate Holiday Sales With 10 Million Consoles Shipped Worldwide

Satellite feed holiday b-roll available Thurs. Nov. 16, Mon. Nov. 20 & Tues. Nov. 21

TORONTO, ONTARIO--(CCNMatthews - Nov. 16, 2006) -



SATELLITE FEED:

Feed Date: Thursday, Nov. 16, 2006
Feed Time: 10:00-10:30 a.m. ET (FED IN ROTATION)
Feed Time: 1:00-1:30 p.m. ET (FED IN ROTATION)
Coordinates: C-BAND: IA 5 (C) /TRANSPONDER 19 /
AUDIO 6.2 & 6.8 / DOWNLINK: 4080 (V)

Feed Date: Monday, Nov. 20, 2006
Feed Time: 10:00-10:30 a.m. ET (FED IN ROTATION)
Feed Time: 1:00-1:30 p.m. ET (FED IN ROTATION)
Coordinates: C-BAND: IA 5 (C) /TRANSPONDER 19 /
AUDIO 6.2 & 6.8 / DOWNLINK: 4080 (V)

Feed Date: Tuesday, Nov. 21, 2006
Feed Time: 10:00-10:30 a.m. ET (FED IN ROTATION)
Feed Time: 1:00-1:30 p.m. ET (FED IN ROTATION)
Coordinates: C-BAND: IA 5 (C) /TRANSPONDER 19 /
AUDIO 6.2 & 6.8 / DOWNLINK: 4080 (V)

This feed is free for unrestricted use. Produced for Microsoft.

- This story will be available on the Pathfire DMG -
Under Video News Feeds at Medialink
Story Number: 11SF06-0059
Story Slug: Xbox360 For the Holidays

WHAT: Xbox Canada is pleased to present an array of Xbox 360 holiday
products and to offer insight into the next-gen video game experience
with Jason Anderson, Head of Marketing, Microsoft Canada. Already
one year in the market, Xbox Canada can offer a look at what it takes
to successfully launch a next-generation video game console.

With its sheer power, portfolio of graphically stunning games, rich
online capabilities, and features for enjoying music, movies and
photos, Xbox 360 delivers integrated digital gaming and entertainment
experiences that simply can't be matched.

- 10 million units sold by this holiday
- 160 high-definition, next-generation games currently available
- 4 million Xbox Live members playing together online
- Choice: $199 for an HD DVD player that comes bundled with both a
remote control and HD-version of Peter Jackson's "King Kong"
- Value: $499 for Canadian exclusive Xbox 360 bundle including
Ubisoft's smash hit Tom Clancy's Ghost Recon Advanced
Warfighter™, a copy of Xbox Live Arcade Unplugged Volume 1,
and a free one-month Gold subscription to Xbox Live

WHO: Jason Anderson, Head of Marketing, Xbox Canada

WHEN: Thursday, November 16, 2006
Friday, November 17, 2006

WHERE: High Road Communications
360 Adelaide St. W., Toronto
(just east of Spadina)

RETAIL AVAILABILITY & SPECIAL OFFERS:

Future Shop
Future Shop currently offers its customers an Xbox 360 in-stock
guarantee and is proactively offering customers an exclusive
1 day only sale on Xbox 360 bundles on Nov. 17.

EB Games
EB Games Canada is offering Gears of War free with the trade in of
an Xbox, Gamecube, Playstation 2, PSP or Nintendo DS System towards
an Xbox 360.

Wal-Mart
Wal-Mart Canada is offering a one-day special promotion on Nov. 17
for the Xbox 360 Holiday Bundle at all Wal-Mart locations across
Canada.


About Xbox and Xbox 360

Microsoft revolutionized the gaming industry with the November 2001 launch of Xbox (http://www.xbox.com), its first-generation video game and entertainment system, now sold in 26 countries. Microsoft introduced its next-generation system, Xbox 360, in the 2005 holiday season in Europe, Japan and North America, and launched the system in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand, Singapore and Taiwan in 2006. Xbox 360 (http://www.xbox.com/xbox360/en-ca/) is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming service, and unique digital entertainment experiences that revolve around gamers.

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