SOURCE: Texas Longhorn Marketing Alliance

September 12, 2008 09:01 ET

Media Alert: Public and Media Invited to Y.O. Ranch Longhorn Games & Sale

September 19-20, 2008 -- Y.O. Ranch -- Mountain Home, Texas

MOUNTAIN HOME, TX--(Marketwire - September 12, 2008) -

What        The Y.O. Ranch, in partnership with The Texas Longhorn
            Marketing Alliance (TLMA) is inviting the public to the Y.O.
            Ranch Longhorn Games and Sale. This annual event celebrates the
            Y.O. Ranch's Texas Longhorn cattle heritage with one of the
            largest Texas Longhorn annual auctions when more than 100 of
            the world's finest cattle will be sold.

            Charles Schreiner IV, managing partner of the Y.O. Ranch and
            great-grandson of former Texas Ranger and Y.O. Ranch founder
            Charles Schreiner, is inviting the public to come out to the
            ranch to watch the sale, enjoy a free chuckwagon lunch and get
            a feel for what makes Texas Longhorns so much a part of our
            Texas heritage. One of the Texas Longhorn industry's premier
            sales events, the auction is great chance for the public to see
            some of the finest representatives of the species up close and
            to be a part of a growing hobby all across America: breeding
            and raising Texas Longhorns.

Where       Y.O. Ranch, 1736 Y.O. Ranch Road, Mountain Home, Texas

When        Saturday, September 20: Gates open at 10 am; Sale begins at

Admission   Free; includes free lunch

Information Visit or call 1-800-967-2624

Special     In addition to the Sales event on Saturday, members of the
Invitation  media are invited to attend the Games on Friday, when teams
to the      will compete in events ranging from a biscuit cooking contest
Media       and tip-to-tip horn guessing to cactus pad races. Other
            activities on Friday include a trail drive, chuckwagon meals,
            live music, an exotic game tour and more. A free steak lunch
            will be provided to members of the media on Friday and
            individual tours of the historic ranch are available. Free
            overnight accommodations on Saturday night are offered on a
            space available basis for those who wish to explore the ranch
            further. Family members are also invited.

About the   Founded in 1880 by Charles Schreiner, the historic 40,000 acre,
Y. O.       128-year-old ranch near Mountain Home in the heart of the Texas
Ranch       Hill Country is famous for its exotic animal photo safaris and
            hunting, horseback riding, and children's adventure and outdoor
            skills camps. A popular tourist destination, it is home to over
            60 species of animals from Africa, Asia, Australia and South
            America and the largest herd of quality Texas Longhorns in the

About TLMA  The Texas Longhorn Marketing Alliance (TLMA) was established in
            2007 to promote the dignity and integrity of Texas Longhorn
            cattle breed and to serve as voluntary stewards of the Longhorn
            legacy. Headquartered in Lampasas, Texas, TLMA's growing
            membership is comprised of hundreds of dedicated Longhorn
            breeders. The organization sponsors several sales events each
            year. More information about TLMA is located at

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