SOURCE: Quova, Inc.

Quova, Inc.

February 19, 2009 08:00 ET

MEDIA ALERT: Quova and WyzAnt.com Present on IP Geolocation at eTail West 2009

MOUNTAIN VIEW, CA--(Marketwire - February 19, 2009) - Quova, Inc., the leading provider of Internet geolocation data services, will be speaking at the 2009 eTail West - Personalization & Content Management Summit. The presentation will teach attendees how understanding a Web visitor's location can increase Web conversion rates and enhance the user experience.

During the session, "Using Location to Increase Conversions," Quova will focus on the benefits of geotargeting Web advertising and content. These include increasing click-through rates, reducing wasted impressions and decreasing abandonment rates. Joining Quova on stage will be WyzAnt.com CEO, Andrew Gaent. WyzAnt.com, a national provider of private tutoring services, will demonstrate how localizing their Web content and displaying unique landing pages has helped them see a 50% improvement in conversion rates.

Who:

Kerry Langstaff, VP Marketing, Quova, Inc., and Andrew Geant, CEO, WyzAnt.com, will be speaking during eTail West's "Using Location to Increase Conversions" track.

What:

Quova will explain the benefits of knowing a Web visitor's location, and WyzAnt.com will review the geolocated additions to their Web site.

When:

Thursday, February 26, 2008 from 10:35am to 11:00am

Where:

JW Marriott Desert Ridge Resort & Spa
Grand Sonoran Rooms H-I, First Floor
5350 East Marriott Drive
Phoenix, Arizona 85054

For further information, please visit: http://www.wbresearch.com/etailusawest

About Quova, Inc.

Quova, Inc. enables online businesses to instantly identify where a visitor to their Web site is geographically located. Major e-retailers, ad networks, banks, and government agencies integrate Quova's data into their Web applications to geo-target their advertising and content, detect identify theft and card-not-present fraud, manage digital content distribution, comply with local laws and more. Quova delivers detailed demographic and network characteristic data about an IP address, down to a city area. The data is 99.9% accurate at the country level and 96% accurate at the US State level (independent research conducted by Pricewaterhouse Coopers). Quova, founded in 2000, is based in Mountain View, California, and is privately owned. http://www.quova.com/

About WyzAnt

WyzAnt is a web-based tutor-student matching service, helping parents and students find qualified in-home tutors at affordable rates. In addition to one-on-one tutoring, WyzAnt also assists enterprises, schools and non-profit institutions meet their training and staffing needs. Since the company's incorporation in 2005, WyzAnt has helped over 20,000 people in more than 2,500 U.S. cities find, contact and hire certified tutors. WyzAnt has more than 12,000 tutors' nationwide offering services in all major academic disciplines from pre-school through graduate level studies. Services available on WyzAnt include but are not limited to: test prep, foreign languages, elementary education, computer software and programming, musical instruments, special needs, corporate training and sports/recreation subjects. WyzAnt Inc., founded in 2005, is based in Chicago, Illinois, and is privately owned. http://WyzAnt.com

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