SOURCE: Quova, Inc.

Quova, Inc.

February 26, 2010 08:00 ET

MEDIA ALERT: Quova Showcases IP Geolocation at Inaugural Retail Innovation & Marketing Conference

MOUNTAIN VIEW, CA--(Marketwire - February 26, 2010) -  Quova, Inc., the leading provider of IP geolocation data services, will exhibit at The Retail Innovation and Marketing Conference, March 2-4 in San Francisco, CA. The Retail Innovation and Marketing Conference is a new event, presented by the National Retail Federation (NRF) in conjunction with and the Retail Advertising and Marketing Association (RAMA), that aims to cover the most pertinent topics at the intersection of retail marketing and technology. Quova is an active member of the NRF and

Quova helps etailers identify an important piece of information about their web visitors -- geographic location. Knowing the geographic location of an online customer can help a retailer localize web content and analyze traffic; prevent credit card fraud by identifying location inconsistencies in transactions; control the use of digital media, downloads and streaming video, and comply with geographic-based regulations, local laws and licenses

Quova provides a technology called IP geolocation, which can identify where online customers are and how they connect to the Internet as soon as they visit a web site, through their IP address. There's no need for companies to ask for further information or store cookies in their browsers.

Quova will showcase its IP geolocation capabilities in booth #4 at The Retail Innovation and Marketing Conference.

What: Quova will demonstrate how localizing marketing efforts can help etailers:

  • Engage with correct (local) language, currency, and cultural custom.
  • Carry inventory that meets the demand of regional consumers (For example, bathing suits are probably not the "hottest" item in Alaska).
  • Mirror local trends and offer items that are not generally found in other store locations.
  • Link web activity back to local stores, dealerships, and franchises. 

Representatives from Quova can describe use cases from companies such as the HP Home and Office Store, and Continental Airlines.

When: Tuesday, March 2 - Thursday, March 4, 2010

Where: Westin St. Francis, 335 Powell Street, San Francisco, CA 94102-1897

For further information, please visit:

About Quova
Quova, Inc. enables online businesses to instantly identify where a visitor to their Web site is geographically located. Online companies including broadcasters, e-retailers, ad networks, banks, and government agencies integrate Quova's IP geolocation data into their Web applications to geotarget their advertising and content, detect card-not-present fraud, manage distribution of digital content, comply with local laws, and more. Quova delivers detailed demographic and network characteristic data about an IP address and the data is 99.9% accurate at the country level and up to 98.2% accurate at the US state level (attested to by Pricewaterhouse Coopers). Quova, founded in 2000, is based in Mountain View, California, and is privately owned.

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