SOURCE: Rocket Fuel Inc.

Rocket Fuel Inc.

October 18, 2012 12:00 ET

MEDIA ALERT: Rocket Fuel Executives to Speak at FutureM and OMS

CMO Eric Porres and VP Eshwar Belani to Deliver Presentations at Leading Tech Industry Conferences

REDWOOD CITY, CA--(Marketwire - Oct 18, 2012) - Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced that company CMO Eric Porres and Eshwar Belani, VP of Products and Business Development, will speak at two upcoming industry conferences: FutureM and Online Marketing Summit.

News Facts:

At FutureM, to be held October 23-26 at the Hynes Convention Center in Boston, Porres will deliver a presentation titled "Advertising that Learns Enables Higher Education." Porres' presentation, scheduled for October 23rd from 10:30am-12:00 noon, will include a case study from The First Marblehead Corporation showing how the company applied big data and artificial intelligence to its programmatic ad buying programs. Using these technologies, Porres will illustrate how Marblehead successfully increased the availability of higher education student loans to more students, and increased its pool of qualified applicants.

At Online Marketing Summit, to be held October 22-25 at the Santa Clara Convention Center, Belani will deliver a presentation titled "Targeting Like a Pro: Getting Your Ads in Front of the Right Audiences." Belani's presentation, scheduled for Tuesday, October 23rd from 2:00pm-2:30pm, will provide marketers with practical strategies for improving ad targeting. During his interactive workshop, Belani will provide best practices for marketers looking to go beyond ad targeting based on users' past behavior to instead analyze actual purchasing behavior, intent, preferences, and propensity to act in real-time. He'll show marketers how to use the most advanced ad targeting techniques to ensure their ads reach the right audience at the right time with the right message - on the web, mobile, and social platforms.

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About Rocket Fuel Inc.:

Rocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Recently awarded #22 in Forbes Most Promising Companies in America list, over 700 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in fifteen cities worldwide including New York, London, Toronto, and Hamburg.