SOURCE: Rocket Fuel Inc.

Rocket Fuel Inc.

November 08, 2011 17:59 ET

Media Alert: Rocket Fuel to Hold Workshop for Publishers at ad:tech New York 2011

REDWOOD SHORES, CA--(Marketwire - Nov 8, 2011) - Rocket Fuel Inc., the leading real‐time ad targeting company, today announced that it will hold a workshop at ad:tech New York, to be held November 8-10, 2011 in New York City.

Key Facts:

  • The Publisher's Dilemma -- Audience Extension Opportunities: How Do you Maintain Your Brand and Not Leave Money on the Table?
  • Wednesday, November 9th in Room 1D03/04 from 10:15-11:15am

Panelists include:

  • Charles Black, President/Chief Strategy Officer of Technorati Media
  • Richard Jalichandra, CEO of MapMyFitness
  • Skip Brand, CEO of Martini Media
  • Tom Hespos, Chairman, President and Partner of Underscore Marketing
  • The panel will be moderated by Paul Wenz, VP of Business Development at Rocket Fuel

The panelists will discuss how publishers can add reach, increase CPM value, and open new revenue channels by selling inventory and data to ad exchanges and real-time bidding platforms. Find out how new audience extension solutions can dramatically increase revenues. Learn the pros and cons of building in-house inventory and data platforms, versus partnering with third parties. Finally, find out how to maintain the integrity of your brand when selling ad inventory on someone else's media property, as well as how to safely market your data for behavioral targeting purposes.


About Rocket Fuel:
Rocket Fuel is a real-time ad targeting company that transforms digital media buys into self-optimizing engines that learn in real time, delivering great campaign results from awareness to sales. Our technology combines all data-driven targeting techniques, from behavioral to contextual, into one comprehensive solution that automatically adapts campaigns in real time to achieve both brand and performance goals. Over 400 of the world's leading brands run on Rocket Fuel across display, mobile, video and social media. Founded by online advertising veterans and computer scientists from Yahoo!, DoubleClick,, and NASA, Rocket Fuel is based in Redwood Shores, California, and has offices in nine cities worldwide including New York and London. For more information on why campaigns run better on Rocket Fuel, visit

©2011 Rocket Fuel Inc. All rights reserved. Rocket Fuel Inc. is a registered trademark of Rocket Fuel Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.