SOURCE: Rocket Fuel Inc.

Rocket Fuel Inc.

February 28, 2012 13:26 ET

MEDIA ALERT: Rocket Fuel VP to Speak at SMX West 2012

VP of Products Eshwar Belani to Speak on Panel About Retargeting at Leading Ad Industry Event to Be Held February 28-March 1, 2012 in San Jose, California

REDWOOD SHORES, CA--(Marketwire - Feb 28, 2012) - Rocket Fuel, the leading provider of artificial-intelligence advertising solutions for digital marketers, today announced that Eshwar Belani, vice president of products and business development, will speak on a panel at SMX West.

News Facts:

  • Belani will speak at SMX West on a paneled titled "Retargeting & Remarketing: The New Behavorial Ads" to be held on Tuesday, February 28, 2012 from 3:30pm-4:45 pm. He will join panelists from, Maponics, and Certified Knowledge to discuss best practices for using retargeting to increase brand reach and conversions.
  • As part of the panel, Belani will share case studies and proven best practices from Rocket Fuel's brand advertisers who deploy its retargeting solutions, and explain how to use predictive analytics and algorithmic modeling to dramatically improve retargeting ROI.
  • A noted ad technology and data analytics expert, Belani has authored several academic publications and holds six patents. Prior to Rocket Fuel, Belani was the founder and CEO of Sensact Applications, and was earlier part of Epiphany's product management team. Epiphany acquired iLeverage, a company Belani co-founded as its CTO. Early in his career he worked at Oracle as a development engineer. He speaks frequently at industry events, including Digiday Target, ad:tech, the Interactive Insights Summit, and Digital World Expo.


About Rocket Fuel:
Rocket Fuel is the leading provider of artificial-intelligence advertising solutions that transform digital media buys into self-optimizing engines that learn and adapt in real-time, and deliver outstanding marketing results from awareness to sales. Over 400 of the world's leading brands rely on Rocket Fuel to power their advertising programs across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, Yahoo!, DoubleClick, and, Rocket Fuel is based in Redwood Shores, California, and has offices in eleven cities worldwide including New York, London, and Toronto.