NEW YORK, NEW YORK--(Marketwired - Sept. 30, 2013) -
SDL (LSE:SDL) will present at the Corporate Researchers Conference at The Fairmont Dallas hotel on the Oct. 16, 2013, in Dallas. The Corporate Researchers Conference was designed by corporate researchers to help move peers "from relevant to indispensable" by keeping them and their organizations ahead of change.
SDL's Donnell Wright, senior director, Business Solutions Consulting, SDL Social Intelligence, will join Megan Haering, senior analyst, Consumer Targeting, at Brown-Forman to deliver a presentation entitled "Leveraging the Social Data Set to Produce Actionable Business Insights."
For many researchers the idea of using social intelligence as an insight tool can be a challenging concept. Is it valid? Is it representative? Can it complement the results of traditional research? Brown-Forman's Haering will discuss how the firm adapted to using social data to deliver targeted, actionable insight to product marketers, digital strategists, campaign managers and key business stakeholders across the organization. SDL's Wright will explain how the "virtual ethnography" methodology produces these insights and taps into the "highest and best use" of social data by leveraging the unsolicited depth of personal experience sharing that is unique to the social media space.
Donnell Wright - Senior Director, Business Solutions Consulting, SDL Social Intelligence
Donnell Wright has developed successful market strategy and CRM programs for brand leaders across industries, target markets and continents, enabling the success of a diverse client list including Nintendo, Air France, Microsoft, Panasonic, American Express and Merrill Lynch. A seasoned research methodologist, Donnell's skills were honed conducting customer satisfaction and product development studies during her tenure at top research institutions followed by several years at WaMu. Donnell now leads the Insights team at SDL Social Intelligence Division, helping clients develop successful strategy using social data. Donnell has developed three proprietary methodologies and has one patent pending.
Megan Haering - Senior Analyst, Consumer Targeting, Brown-Forman
Megan Haering brings a fresh perspective to the Brown-Forman Consumer Planning team as the champion of social media insights within the organization. She has worked across the portfolio to implement a social media insights strategy. Her background in psychology and counseling has enabled her to better leverage consumer relationships in the social media insights area.
Oct. 16, 2013 @ 3:00-4:00 pm CDT
The Fairmont Dallas hotel, 1717 N. Akard St., Dallas, Texas 75201
Early bird registration is $1599 by Sept. 6. Register online at http://crc.marketingresearch.org/register.cfm. For additional information on CRC, contact Kristen Darby, MRA COO, at firstname.lastname@example.org or 202.800.2545.
SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.
SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit www.sdl.com.