LONDON, UNITED KINGDOM--(Marketwired - April 29, 2013) -
WHAT: SDL (LSE:SDL) will present at Gartner Customer Summit 360 at the Manchester Grand Hyatt on the May 2, 2013 in San Diego. The Gartner Customer Summit 360 focuses on CIO's top business priorities, increasing enterprise growth and attracting and retaining new customers. SDL's David Ashton and Misia Tramp will discuss how to deliver a better customer experience in their presentation entitled, "Tomorrow's customer experience: How to win over the Engaged Customer."
WHY: Fundamental and permanent changes in demography, society and technology have converged to change the way consumers engage with products and brands. Without tools we can find ourselves in a state of ignorance regarding this new breed of customer. Applying behavioral and social data can provide the framework for us to understand and engage tomorrow's global consumers.
WHO: David Ashton - VP of Consulting Services, SDL Consulting
David Ashton is an expert on the rapidly evolving ways consumers and brands intertwine. Much of his time is spent helping companies evolve their business models to account for the way cyber-social evolution impacts the way businesses interact with consumers. David is a frequent public speaker and is VP of Consulting Services at SDL, where his team help customers drive better customer engagement for some of the biggest brands in the world.
Misia Tramp - VP of Insight and Innovation, SDL Consulting
At the heart of her innovations around customer experience, Misia is a multi-disciplinary researcher and is an old hand at all qualitative and quantitative methods. Her expertise is making research tell stories that even the most cynical board member will find credible! She has also worked across all sectors with clients as diverse as Dunkin Donuts, Speedo, All Recipes through to AMEX & Microsoft. Misia is constantly developing new methods and techniques to meet client needs and can be regularly seen on the conference circuit. Misia has led the SDL Social Intelligence team on several award winning social data innovations (2012 and 2013 Great Mind Award by the Advertising Research Foundation (ARF)).
WHEN: May 2, 2013 @ 3.15pm
WHERE: Manchester Grand Hyatt, One Market Place, San Diego, CA 92101, Elizabeth Ballroom
To register, visit http://www.gartner.com/technology/summits/na/customer-360/
SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.
SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit www.sdl.com.