May 31, 2013 11:30 ET

Media Alert: SDL to Present at Localization World

Thought leaders will gather on 13 June in London to share best practices

LONDON, UNITED KINGDOM--(Marketwired - May 31, 2013) -


SDL (LSE:SDL) will present at Localization World on the 13th June 2013 in London. The conference which features eight tracks related to "Know-How for Global Success", with a special focus on localization in a shifting global economy will include presentations from some of the world's best known brands and leading technology organizations. In a presentation entitled, "The Future of Global Market Expansion - Leading Your Industry's Growth", SDL's Brianne Moore and Jane Freeman will be joined by Lee Felton from Athito weigh up the traditional way of entering new markets versus a more informed approach using multilingual social media technology and processes.


Imagine a world where launching into new markets was a decision based on insights into your potential customers and not based on competitive pressure. Requesting localization budget for new regions is met with demands for hard-to-find return on investments.

SDL will advise on how to analyze the global sentiment of your business - empowering you with target market insight prior to your commitment to launch.

For more information and to view the teaser video, visit


Brianne Moore - Business Solutions Consultant - SDL

Brianne Moore is a business consultant with a focus in market research design and implementation. Her background in anthropology enables a holistic approach to target marketing and culture in the marketplace. She has dedicated the last 3 years to innovation in research methodology, specifically leveraging SDL CXM (Customer Experience Management) technologies as research instruments to understand global markets and provide solutions to enterprise organizations.

Jane Freeman - Sales Director - SDL Global Solutions

Jane Freeman brings over 10 years of experience spanning the complete localization food chain. Jane qualified as a translator and interpreter in 2002 and has used this academic knowledge to forge a successful career in the localization world. She has covered many disciplines within the localization field including translating, interpreting, project management (customer and vendor), sales, and more recently, strategic account management. Jane is currently responsible for working with some of SDL's largest and most strategic customers to ensure that SDL is continually at the forefront of helping them meet their global goals on time and within budget.

Lee Felton - Ecommerce Director - Athito

Lee Felton is an ecommerce professional who has developed, delivered, built and managed multichannel transactional websites for both fashion and hard goods. He has managed the complete delivery cycle from customer acquisition through to multichannel customer service call centers, to managing third party delivery partners. Lee has worked in tier 1 retailers through to start-ups and highly entrepreneurial business to private equity-owned organizations. He has experience in assessing solution capability to delivering fully functional websites, as well as trading and optimizing website performance and customer offers once websites go live from both UK and international perspectives.


13 June @ 4:30pm (Global Business Track, Session A4).


Localization World, Novotel London West, One Shortlands, London W6 8DR. To register for this event, visit:

SDL looks forward to speaking at Localization World, at what promises to be an insightful event.

About SDL

SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit

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