SOURCE: PetSmart, Inc.

PetSmart, Inc.

October 13, 2009 09:00 ET

MEDIA ALERT: Things That Go Bark in the Night This Halloween at PetSmart®

PHOENIX, AZ--(Marketwire - October 13, 2009) -


WHAT:

Howl-O-Ween Costume Party and Photo Event
Pets and their parents will model their favorite Halloween costumes during PetSmart's® (NASDAQ: PETM) annual Howl-O-Ween Costume Contest and Photo Event. The free event will include a costumed pet parade and a Best Pet Costume contest.

Winners of the contest are selected by the audience and receive PetSmart gift cards worth $20 for first place, $10 for second place and $5 for third place.

The first pets to arrive at the event receive free goodie bags filled with treats and coupons. Pet parents capture the excitement of the night with a digital photo and Halloween-themed frame for $4.95 with their PetPerks® card.

WHO:

All pets -- not just dogs -- and their pet parents.

VISUALS:

Dogs dressed as pumpkins, firedogs, dragons, cows and Mickey Mouse.
Cats masquerading as jesters, devils and witches.
All types of pets sporting anything their pet parents can dream up.

WHEN:

Tuesday, October 20
6 - 8 p.m.
6:30 - 6:45 p.m. Costumed Pet Parade
6:45 - 7:15 p.m. Best Pet Costume Contest

WHERE:

All PetSmart stores throughout the U.S. and Canada.
Visit www.petsmart.com for store locations.

Howl-O-Ween photo and interview opportunities: Fall and Halloween pet apparel and toy images or product available upon request. In-store or in-studio interviews with pet parents or your local PetSmart store manager can be scheduled. Please contact Jessica Douglas, jdouglas@ssg.petsmart.com, for more information.

For more information about Halloween costumes, safety tips and the national Howl-O-Ween party, or to talk with a PetSmart expert, call the PetSmart 24-Hour Media Line at 623-587-2177 or visit www.petsmartnews.com.

About PetSmart

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company operates more than 1,145 pet stores in the United States and Canada, 156 in-store PetSmart PetsHotel® cat and dog boarding facilities, and is a leading online provider of pet supplies and pet care information (www.petsmart.com). PetSmart provides a broad range of competitively priced pet food and pet products; and offers complete pet training, pet grooming, pet boarding, Doggie Day Camp(SM) pet day care services and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization, has funded more than $87 million in grants and programs benefiting animal welfare organizations and, through its in-store pet adoption programs, has helped save the lives of more than 3.6 million pets.

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