SOURCE: Covario, Inc.

Covario, Inc.

August 15, 2011 11:01 ET

Media Alert: Two Must-See Panels at SES San Francisco: Covario's Session "Google + Facebook = Success," Plus the Latest on "Smart Mobile Marketing"

SAN FRANCISCO, CA--(Marketwire - Aug 15, 2011) -

"Google + Facebook = Success...Getting More Lift with Social Media"
headlines a panel presented by Covario on Day 2, Aug. 17, of SES (Search Engine Strategies) San Francisco. As consumers leverage both Facebook and Google as gateways to the internet, advertisers are improving their brand presentation on both platforms. Search marketers are on the frontlines of integrating search and social media due to their competencies in biddable media. The session will cover the latest trends on this integration movement, tactics for success, metrics to measure effectiveness, and case studies from leading brand marketers.

"Smart Mobile Marketing," a local/mobile track session on Day 3, Aug. 18, of SES, will focus on how to develop, launch and track an integrated mobile marketing strategy. The session will also address how mobile marketing fits into both the traditional and online marketing mix. It will offer tips for updating existing sites to work on a variety of mobile devices, while exposing the major mobile marketing mistakes being made by some of the top agencies.

Covario CEO Russ Mann and Alex Funk, senior manager of paid media,
will headline the session "Google + Facebook = Success." Mann leads the nation's largest independent search marketing agency and software solutions firm. Under his leadership, Covario has been named to the Inc. 500 list of the country's fastest-growing private companies two years in a row, as well as the Software 500 list of the nation's largest software firms. Funk heads a Covario team of cross-functional digital marketers in the areas of SEM (search engine marketing), paid social media, user experience design, multivariate (MVT) landing page testing, and advanced analytics.

Michael Martin, senior SEO strategist at Covario, will join a distinguished panel of speakers in a Smart Mobile Marketing session of the conference. Martin is spearheading Covario's growth, development and search marketing solutions in the mobile space across a variety of devices and operating systems. He will be joined on the panel by Paul Cushman of Yahoo! and Jamie Wells of Microsoft. It will be moderated by Jack Marshall, writer and stats editor of ClickZ.

SES Day 2, Wednesday, Aug. 17,
9:30-10:30 a.m. PDT - "Google + Facebook = Success" panel

SES Day 3, Thursday, Aug. 18, 1:15-2:45 p.m. PDT - Smart Mobile Marketing panel

Moscone West, San Francisco,
4th Street and Howard Street

Contact Information

  • Contact:
    Rick Clancy
    Sr. Director, Public Relations
    858-397-1500, ext. 1643 office