SOURCE: Unica Corporation

Unica Corporation

October 14, 2009 09:00 ET

MEDIA ALERT: Unica and Customers Present at eMetrics East: Highlights Include Developments in Interactive Marketing and Web Analytics

WALTHAM, MA--(Marketwire - October 14, 2009) -

WHAT: New Developments in Interactive Marketing
      Presentation featuring Andrew Hally, vice president,
       product marketing, Unica
      October 21, 1:50 p.m. - 2:00 p.m.

      Web Analytics for Non-Marketers: Extending Data's Reach and Impact
      Presentation featuring Unica customer Angie Brown, web analytics
       manager, Elsevier Health Sciences
      October 22, 11:15 a.m. - 12:15 p.m.

WHEN: eMetrics Marketing Optimization Summit, October 19-23, 2009,
      Hilton Alexandria Mark Center

Unica will be showcasing the latest in interactive marketing and web analytics technology at booth #19 and 20.

For additional information, please visit

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

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