SOURCE: Unica Corporation

Unica Corporation

September 14, 2009 09:48 ET

Media Alert - Unica and Forrester Research Present: Making the Case for Centralized Decisioning

WALTHAM, MA--(Marketwire - September 14, 2009) -


Making the Case for Centralized Decisioning

Webcast featuring Forrester Research, Decision Management Solutions, and Unica Corporation


Suresh Vittal, principal analyst, Forrester Research

James Taylor, CEO, Decision Management Solutions

Alan Bunce, director, product marketing, Unica Corporation


Tuesday, September 22, 2009; 1:00 pm Eastern Time


Marketers are more effective when they engage their prospects and customers in ongoing, interactive dialogs, giving them time to develop relationships, establish their consumers' preferences, and build brand awareness. To make these dialogs happen, marketers need to adopt "centralized customer decisioning," so that all customer treatment decisions contribute to a single, ongoing process of interactive marketing.

At this one-hour webcast, attendees will hear from industry experts on the trends and challenges of today's marketing environment, and how technology can address these challenges by enabling centralized customer decisioning. Attendees will learn how to:

--  Combine analytics with business rules and logic to generate
    personalized, targeted communications that enabled one company to enjoy a
    2000% improvement in response rates
--  Optimize results based on trade-offs and constraints that form the
    context when decisions must be made
--  Integrate multiple technologies into a single platform to ensure the
    best possible decision -- rules to ensure compliance, analytics to predict
    opportunity, and optimizations to balance constraints
--  Validate a positive ROI on projects through improved marketing to
    prospects and customers, reduced IT and marketing costs, and better
    lifecycle management

To register for this webcast, please click here or visit

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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