SOURCE: Unica Corporation

Unica Corporation

May 24, 2010 09:30 ET

Media Alert: Unica and National Instruments Present "Web Analytics for Today's Social Media Strategy"

WALTHAM, MA--(Marketwire - May 24, 2010) -

WHAT:   Web Analytics for Today's Social Media Strategy; featuring Deirdre Walsh, Community & Social Media Manager at National Instruments, and Akin Arikan, Interactive Marketing Evangelist,Unica Corporation (NASDAQ: UNCA)
WHEN:   Tuesday, June 1, 2010; 1:00 pm Eastern Time
WHY:   Marketers and web analysts are still learning how different the social web is from traditional web marketing. It's tempting to analyze the social web by making it fit into traditional web analytics for counting views, clicks, conversions, etc. But the social web is a connection between people -- not just between web sites.
    In this webcast, attendees will learn how National Instruments created a top-down approach to define and pursue clear business goals with their social media strategy; they'll also hear how to:
      Leverage a branded community as the foundation of your social media strategy
      Foster deeper customer engagements with social media monitoring tools
      Measure success and broadly engage your employees in company social media outreach initiatives
      Align metrics to business objectives, including customer support, marketing, product development and sales

To register for the Web Analytics for Today's Social Media Strategy webcast, click here or visit

About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

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