SOURCE: Unica Corporation

Unica Corporation

October 13, 2010 14:59 ET

MEDIA ALERT: Unica Presents Interactive Marketing Vision at IBM Information On Demand 2010

WALTHAM, MA--(Marketwire - October 13, 2010) -


IBM Information On Demand 2010: the premier conference for organizations applying information and analytics to drive innovation, business optimization and competitive differentiation; Mandalay Bay, Las Vegas, October 24-28

Paul McNulty, CMO of Unica, an IBM Company, presents "Interactive Marketing Vision: Can Your Organization keep Pace with Today's Marketing Information Demands?"
Information-driven marketing is rapidly transforming. Marketers have more channels to reach consumers, more ability to target and measure, and more data than ever before. Within this environment, information-driven interactive marketers must ply their craft to engage customers and prospects in personalized dialogues across traditional, digital, and emerging marketing channels. This presentation will share Unica's insights on new technologies and best practices to deliver precise, efficient, agile and accountable interactive marketing that drives business success. October 25, 10:15am

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About Unica
Unica, an IBM Company, is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and cloud-based marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

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