SOURCE: Unica Corporation

Unica Corporation

February 11, 2010 08:30 ET

Media Alert: Unica and Search Marketing Experts Present Top 5 Changes to Search Marketing Analytics for 2010

WALTHAM, MA--(Marketwire - February 11, 2010) -

WHAT: Top 5 changes to search marketing analytics for 2010; featuring Kristin Philbin, search specialist at interactive marketing firm and Unica customer, Marcel Media; Penny Coupland, search specialist, and Akin Arikan, interactive marketing evangelist, Unica Corporation

WHEN: Thursday, February 18, 2010; 12:00 pm Eastern Time

WHY: New capabilities offered by search engines have expanded the web of possibilities into mobile, social, and other types of pay-per-click (PPC) ads. But web analysts tasked with optimizing their company's PPC versus natural search have a complex set of questions to weigh. This hour-long webcast provides expert advice from the front lines on SEM optimization with web and other kinds of analytics tools.

In this webcast, attendees will learn:

--  Top 5 changes with search marketing analytics for 2010
--  Methods for optimizing new types of search
--  Top Do's and Don'ts for increasing returns from PPC

To register for the Top 5 changes to search marketing analytics for 2010 webcast, click here or visit

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

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