SOURCE: WideOrbit

WideOrbit Inc.

April 07, 2015 15:52 ET

Media Alert: WideOrbit Leads Panel on Programmatic TV at the 2015 NAB Show

Top Executives in Audience Measurement, Media Agencies, Demand-Side Platforms and Direct Response Software to Discuss Benefits of Automated Advertising Transactions

SAN FRANCISCO, CA--(Marketwired - April 07, 2015) - WideOrbit Inc., the leading provider of advertising management software for media companies, announced that it is hosting an informational session on programmatic TV at the 2015 National Association of Broadcasters Show (NAB Show), April 11-16 in Las Vegas. "Programmatic TV is here. Are you ready for broadcasting's Next Big Thing?" will take place Monday, April 13 at 3:30 p.m. at the Las Vegas Convention Center, Room N239.

WideOrbit Founder and CEO Eric R. Mathewson will lead an incisive discussion on the rise of programmatic selling and the new revenue opportunities it presents for broadcasters and networks. Panelists will include C-level insiders from Nielsen, the world's largest media measurement company; MAGNA Global, one of North America's largest media agencies; innovative digital buying platforms TubeMogul and The Trade Desk; and CoreMedia Systems, a leading developer of software for buying and managing direct response advertising. Attendees will learn how combining programmatic automation with direct selling will generate rate increases and optimize yields across linear, digital, premium and remnant inventory.

In 2014, WideOrbit introduced WO Programmatic, the world's first automated buying platform connecting media companies with traditional linear and digital demand through an ecosystem of buying partners and their advertising clients. WO Programmatic - TV automates the matching of inventory from WideOrbit's local broadcast customers with demand from brands and agencies. Working in partnership with TubeMogul, WO Programmatic - TV helped national brands and agencies place spots on local broadcasts of premium events like the Super Bowl and the Oscars. Over 70% of U.S. TV stations manage their advertising operations with WideOrbit software.

Interested parties should register at http://www2.wideorbit.com/nab-info-session-programmatic-television.

What: Programmatic TV is here. Are you ready for broadcasting's Next Big Thing?

When:
 Monday, April 13, 2015, 3:30pm to 5:30pm

Where:
  The 2015 NAB Show at the Las Vegas Conference Center, Room N239

Who: 

  • Eric Mathewson, Founder and CEO, WideOrbit
  • Brian Burdick, EVP of Digital, WideOrbit
  • Jeff Green, CEO, The Trade Desk
  • Andrew Feigenson, Managing Director, Digital, Nielsen
  • Charlie Walter, President, CoreMedia Systems
  • Jason Lopatecki, Chief Strategy Officer, TubeMogul
  • Janice Finkel-Greene, EVP and Director of Buying Analytics, MAGNA Global USA

About WideOrbit
WideOrbit (www.wideorbit.com) is the leader in premium broadcast technology and the largest sell-side processer of premium advertising in the world, covering the broadest assortment of media. WideOrbit is committed to helping media companies manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. WideOrbit software manages more than $30 billion in annual ad spending. WideOrbit has been providing trusted solutions to the media industry since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 3,000 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. Clients include: Bell Media (Canada), Canal+ (France), Corus Entertainment (Canada), DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, NBCUniversal, Orange (France), Rogers Communications (Canada), Scripps Television Group, Time Inc., Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; New York; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; London, UK: Paris, France; and Gothenburg, Sweden.

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