SOURCE: WordStream


May 05, 2009 10:59 ET

Media Alert: WordStream to Host Free Webinar on 'The Long Tail of Search Marketing'

Boston, MA--(Marketwire - May 5, 2009) -

What: The Long Tail of Search offers tremendous opportunities for both SEO and PPC. Rather than target visitors who search for popular, broad terms (which can be difficult and/or expensive), search marketers can leverage the long tail to improve their search marketing by focusing on converting mid-tail and long tail keywords which are less competitive, cheaper and potentially more relevant.

By attending this free webinar on long tail marketing, you'll learn advanced tips, strategies and best practices for leveraging the long tail of search, including:

--  What is the long tail theory and what are the benefits?
--  How does long tail theory apply to search marketing?
--  How do you find long tail keywords?
--  What are the best practices for managing long tail keywords?

Plus, ask your own questions and get free, expert, search marketing advice.

Who: Larry Kim has more than eight years experience running large-scale PPC and organic search marketing, both in-house and through a search marketing agency, during which time he spent countless hours conducting keyword research and managing the long tail of search. Larry is the founder and VP of Products & Marketing of WordStream, Inc.

When: Thursday, May 7, 2009, at 11 a.m. (EDT) and 2 p.m. (EDT)

Where: This webinar will be held online.

Register: To register for the free, online webinar, go to

About WordStream: WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding SEO and pay per click marketing efforts involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench for conducting keyword discovery, keyword analysis, keyword research, keyword grouping and organization, search marketing workflow and for turning research into action.

WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.

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