SOURCE: Yammer, Inc.

Yammer, Inc.

March 09, 2012 10:00 ET

Media Alert: Yammer to Discuss Startup Culture, Social Marketing ROI and the Importance of User Experience at SXSW Interactive 2012

AUSTIN, TX--(Marketwire - Mar 9, 2012) - Yammer, Inc., the leading provider of enterprise social networks, today announced participation in three panels at The South by Southwest (SXSW) Interactive Conference and Festival, to be held March 9-13 in Austin, Texas. Yammer representatives will address topics including maximizing social ROI, improving user experience and cultivating a successful startup culture. In addition, Yammer will be sponsoring two parties open to all attendees at the event.

Panel Overviews
Who: Dee Anna McPherson, VP of Marketing, Yammer
What: "The Making of the Modern Office," a session focusing on what makes startups great places to work and how to create successful and fun work environments.
When: Sun., March 11 from 11 a.m. - 12 p.m.
Where: Courtyard Marriott - Brazos

Who: Maria Ogneva, Head of Community, Yammer
What: "How Not to Piss People Off," a session on social marketing best practices to maximize returns on social initiatives.
When: Sun., March 11 from 11 a.m. - 12 p.m.
Where: InterContinental Stephen F. Austin - Capital Ballroom B

Who: Cindy Alvarez, Head of User Experience, Yammer
What: "The UX-Driven Startup: Lessons from the Trenches," a session focusing on practical tools to enhance the user experience.
When: Sun., March 11 from 11 a.m. - 12 p.m.
Where: Hilton Austin Downtown - Salon A

Yammer-Sponsored Party
Refuel - day party in conjunction with SocialVibe and theMIX Agency
When: Sun., March 11 from 11 a.m. to 4 p.m.
Where: The Hangar - 318 Colorado Street

About Yammer, Inc.
Yammer ( is the leading provider of enterprise social networks, enabling organizations to make transformative changes quickly by empowering employees to collaborate across departments, geographies, content and business applications. The basic version of Yammer is free, and customers can pay to upgrade their network to receive additional administrative and security controls, priority customer service and a dedicated customer success manager. Companies and organizations from across the globe, including more than 85 percent of the Fortune 500, are using our award-winning Software-as-a-Service (SaaS) solution to improve employee productivity and engagement. Visit our blog to see how our customers are benefiting from Yammer.