SOURCE: Media Analytics Corporation

September 23, 2013 14:25 ET

Media Analytics Corporation Signs Klarity Licensing Agreement

HONG KONG, CHINA--(Marketwired - Sep 23, 2013) - Media Analytics Corporation (OTCBB: MEDA) (OTCQB: MEDA) (the "Company") signed a licensing agreement with Social Media Broadcasts (SMB) Limited to exclusively market the Klarity analytical dashboard in North America and the United Kingdom.

Klarity is a robust and sophisticated analytical tool that provides advertisers, publishers and agencies a holistic view of social media performance with detailed metrics from Facebook, Sina Weibo and other leading social platforms.

More and more marketers are focusing on data-driven marketing strategies. Klarity is the perfect tool to support these initiatives by sifting through the social media big data and providing valuable insights into engagement and behavior.

Stephen Wong, president of the Company, said, "Klarity is a unique social media analytics tool and the company is looking forward to offer its benefits to brand marketers in North America and the United Kingdom."

For further details on the Klarity licensing agreement, please see the Company's Form 8-K:

About Media Analytics Corporation

Media Analytics Corporation's social media tools and solutions enable advertisers, publishers and agencies in the U.S. and U.K. markets to gather deep social intelligence, generate true engagement and simplify promotional management. The company's current offering, Klarity, is the most comprehensive and robust social analytics dashboard available. Klarity provides detailed comparative metrics from the widest range of social platforms, and provides the added uniqueness for Western marketers to gain insights into the social behavior of Asian consumers.

Safe Harbor Statement

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements in connection with our license of the Klarity analytical dashboard and the market for data driven marketing strategies. Reader that these forward-looking statements are only predictions and may differ materially from actual future events or results due to a variety of factors, including, among other things, our ability to market the Klarity analytical dashboard and the demand for such product. The Company undertakes no obligation to update any forward-looking statements herein.

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