SOURCE: CEO America Inc.

July 27, 2005 08:00 ET

Media and Marketing Executive Joins CREDITZ Management Team

Transactional Media Enabled With Digital Currency

LOS ANGELES, CA -- (MARKET WIRE) -- July 27, 2005 -- Lawrence J. Bracco, a leading executive with over 20 years of brand management, marketing and advertising experience, has joined CEO America, Inc. (OTC: CEOA), an international digital currency system called CREDITZ, as Chief Marketing Officer. Charles Weber, CEO of CEO America, stated: "Larry brings a innovative out of the box approach to the advertising, promotion and direct marketing of the Creditz brand."

As Chief Marketing Officer of The Venture Alliance (TVA) Bracco brought a high degree of results-oriented marketing programs to the alliance of financiers. Bracco founded Creative Ventures, Ltd., a consulting business specializing in strategic planning, business development, and operations management for television and new media industries with emphasis on transactional television and electronic commerce.

Bracco served as President and CEO of Westlake Direct, LLC, a direct marketing company that developed an online subscription service for keeping families connected (www.familyconnecting.com). He also served as Chief Marketing Officer to Comspan Communications, providing cross-media and e-commerce marketing direction for its websites.

Bracco was VP of Production and Operations/Executive Producer for USA DIRECT, a FINGERHUT company, where he oversaw production on infomercial projects, including Bissell Vacuums, Body by Jake's Ab Machine, and Cinema Secrets, generating more than $150 Million over a two-year period.

Bracco also served as COO of TVN Shopping, overseeing operations, programming, sales, marketing, and merchandising into an integrated e-commerce business for this 24-hour television home shopping network. After his first six months, on-air gross sales increased by more than 100% and gross margins improved by 25%, and customer satisfaction improved by over 90% within the first year.

Bracco was COO of MarketVision Direct and Executive VP of International Telemusica. He also co-founded Mommy and Me® Enterprises, a consumer lifestyle brand that provides products, information and activities to parents who want to spend more meaningful time with their children. He was the leader in building the brand until acquired by a major media-licensing company in a multi-million dollar deal.

Bracco has also written, produced and/or directed dozens of direct response television commercial campaigns. His expertise in direct marketing and business development has generated Hundreds of millions of dollars in product sales and by a wide range of major corporations such as K-Tel International, Fingerhut Companies, Guthy-Renker Television and Saban Entertainment. He also has received several RIAA Platinum Sales Awards for his efforts in marketing music compilations on television worldwide.

Bracco is a graduate of Illinois State University (ISU) with a BS in Mass Communications, and also attended the ISU Graduate School of Business. He resides with his family in Pacific Palisades, CA.

About CEO America, Inc. (www.creditz.com)

CEO America, Inc. (OTC: CEOA) -- Las Vegas, NV -- The Creditz System is a new and revolutionary business model that is partnering with the payment industry. Creditz' digitalized money is capable of transparently circulating throughout the world markets, in both developed and emerging economies, as part of the evolving global payment system. The Creditz system provides enhanced payment, business intelligence and marketing solutions to retailers, e-tailers, manufacturers, loyalty and gift card programs, and all the participants in the payment industry, including point-of-sale and payment terminal manufacturers, merchant services, independent sales organizations (ISOs), transaction processors, credit, debit and stored value card issuers.

Contact Information

  • Contact:
    CEOA Investor Relations Dept.
    Attention: Arnold Birenbaum
    (310) 395-6500
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