SOURCE: Madefire


October 02, 2013 08:00 ET

Media and Tech Investors Fuel Madefire's Next Chapter

Madefire Closes $5.2 Million in Series A Funding to Grow Motion Book Marketplace

SAN FRANCISCO, CA--(Marketwired - Oct 2, 2013) - Madefire, creator of the 5-star rated Madefire App for iOS, announced today it has closed $5.2 million in Series A funding. The financing was led by True Ventures, with participation from Anthem Venture Partners, Crosslink Ventures and Correlation Ventures. Several notable angels, passionate about the intersection of technology and entertainment, also contributed to Madefire's Series A round -- including Sina Tammadon [former SVP of Applications at Apple Inc.], Bill Woodward [Ex-Chairman of Macromedia], Richard Seet [media Entrepreneur and investor], and Gary Stiffelman [renowned Hollywood attorney]. The funding follows a seed round of $1.1 million completed in October 2011, also led by True Ventures.

Madefire's recently announced partnerships with several top comic book publishers have brought more established titles to startling life in the Motion Book format. The company will use the capital to continue to grow its unique marketplace with a continuous flow of original weekly material exclusive to the Madefire App and online. IDW, Top Cow, Boom and iTV Studios America are using Madefire's technology -- which embraces the native capabilities of mobile devices -- to bring an immersive experience to global franchises such as Star Trek, Transformers, My Little Pony, and The Darkness. Expect more big publisher announcements soon!

"As reading rapidly moves to digital devices -- people expect more than just scanned in books," said Ben Wolstenholme, CEO of Madefire. "We've built a touch-publishing platform that creates Motion Books -- an immersive reading experience. I'm stunned at the team we have behind us -- from Wordpress, Apple, Macromedia, Flipboard -- people who live at the intersection of technology and media; people who have built large scale platforms to empower storytelling."

Madefire has built a first-of-its-kind cloud-based publishing tool for creating Motion Books. Motion Books are books with words, pictures, sound, motion and interactivity. Through its new partnership with deviantART -- the largest online creative community in the world with over 28 million users -- artists and writers can create and publish to the new Motion Books category.

You can read Motion Books now at And join this group for access to the Motion Book Tool

"Madefire will truly empower the next wave of great storytelling by providing a platform where creativity is allowed to flourish, engaging all of the senses and transforming the reading experience," said Toni Schneider, CEO of Automattic, creators of popular blogging platform, and venture partner at True Ventures.

About Madefire

Founded in 2011 by Ben Wolstenholme, Liam Sharp and Eugene Walden, Madefire provides artists and writers a publishing solution for iOS and web reading allowing them to build their stories in an exciting new format called Motion Books. Madefire is backed by Toni Schneider at True Ventures, The CEO of Automattic makers of Wordpress and Bill Woodward at Anthem Ventures (Ex Chairman of Macromedia) with angel investors including Sina Tamaddon, former Senior Vice President of Applications for Apple Inc. The Advisory Board also includes industry leaders Mike McCue, CEO and Founder of Flipboard, Dave Gibbons, co-creator of Watchmen, the bestselling graphic novel of all time, and Bill Sienkiewicz, widely recognized as one of the greatest innovators of sequential art. For more information go to

About True Ventures

Founded in 2006, True Ventures is a Silicon Valley-based venture capital firm that invests in early-stage technology startups. With three funds and approximately $600 million in capital under management, True provides seed and Series A funding to the most talented entrepreneurs in today's fastest growing markets. With a mission to make the world a better place for entrepreneurs, True encourages each founder's vision and has built resources to empower the employees, families and communities of its portfolio companies. The firm maintains a strong founder community and offers innovative educational opportunities to its portfolio, helping entrepreneurs achieve higher levels of success and impact. With more than 100 companies funded and multiple companies acquired, the True portfolio has created over 1,900 jobs. To learn more about True Ventures, visit

About Anthem

Anthem Venture Partners is a Santa Monica based venture fund that invests in early-stage technology companies. Anthem is usually the first institutional investor in new ventures. Anthem has a long track record of being the first to back great digital media companies like Android, Audyssey Labs, Blurb, BuzzMedia, Demand Media, NevenVision, Planet ATE, Siperian, TrueCar, VuVox, Wavestream, and others.

Contact Information

  • Media Contact
    Juliet Travis
    Travis Communications
    (p) 510-285-6087
    Email Contact