SOURCE: Elo

Elo

June 24, 2016 03:00 ET

Media Asset Management Is the New CMS at the Digital Signage Summit, in Munich

Elo's Interactive Digital Signage Solutions Help Brands Leverage Their Responsive Websites, Apps and Creative Assets In-Store

LEUVEN, BELGIUM--(Marketwired - Jun 24, 2016) - At the 2016 Digital Signage Summit in Munich, Elo, a global supplier of digital touchscreen solutions, will welcome retailers and showcase real-world examples of how to connect online and in-store experiences to boost shopper engagement, increase in-store sales and build brand loyalty.

For this, Elo has prepared a set-up of its latest interactive digital signage displays from 10 to 70 inches in size including the new 02-Series as well as the new I-Series signage families. The Elo experts will show how easy it is to connect online and in-store digital marketing campaigns using an innovative Internet of Things (IoT) intelligent system of hardware, software, and cloud infrastructure: EloView®. Through it, brands and shop owners can instantly turn the Elo touchscreens into public-facing interactive experiences with existing marketing content (apps and responsive websites). 

"In the near future we'll see the transformation of the brick-and-mortar store into a fully functioning and interactive 'destination' -- rather than a static, transactional location. So beyond any hardware, CMS and remote device management system, what we ultimately want to share with retailers and partners at the Digital Signage Summit in Munich, is our expertise in bridging the gap between online and in-store shopping environments to maximize revenue creating in-store eCommerce," states Maarten Bais, GM EMEA, Elo.

From the App Store to the Flagship Store: Delivering content to thousands of remote touchscreens is now as easy as drag-n-drop.
With simple device management options, easy content delivery, and integration with existing content management systems (CMS), retailers can now scale their creative assets into a consistent brand experience, as well as enable real-time shopping incentives through data capturing and analytics. All this in real-time all over the world across ultra-thin touch displays with either projected capacitive (PCAP) or infrared touch technologies, providing a smartphone-like response: fast and extremely sensitive, with up to 10 touches simultaneously.

The 2016 Digital Signage Summit is held in Munich, Germany June 23-24. Information on the summit can be found at digitalsignagesummit.org/europe/.

About Elo
Elo is a global leader in touchscreen solutions including point of sale systems and interactive signage displays from 10 to 70 inches. The inventor of the touchscreen, Elo now has 20+ million retail and hospitality installations in 80+ countries with products designed in California and built to last with a 3-year standard warranty. The Elo touchscreen experience has consistently stood for quality, reliability and innovation. Elo intellectual property is protected by global patent, trademark and design registrations. Learn more about Elo's interactive displays at EloInteractive.com and Elo's corporate website at EloTouch.com.

Elo, the Elo logo, EloInteractive and EloView are trademarks of Elo Touch Solutions, Inc. and its affiliates. All other trademarks are the property of their respective owners.