August 16, 2011 06:58 ET

Media Contacts Partners with AudienceScience® to Enhance its Audience Buying Strategy

LONDON, UNITED KINGDOM--(Marketwire - Aug. 16, 2011) - AudienceScience®, a global online advertising technology company, today announced that, Media Contacts, the digital communications arm of Havas, has selected the AudienceScience Gateway data management platform (DMP) to further enhance its audience buying strategy.

Following a comprehensive review of DMPs available, Media Contacts has selected the AudienceScience Gateway to help build more precise audience segments and add to the agency's audience buying capabilities.

The AudienceScience Gateway will be used to identify and create specific audience segments relevant to the online advertising objectives of Media Contacts' clients. It will also be integrated into Havas' existing solutions, including Artemis™, its proprietary, cross-channel data reporting and analytics tool, and Adnetik, the leading data-driven Audience Investment Management (AIM™) company.

This move is part of Media Contacts' continual investment in the area of data which it sees as fundamental to the future of media. This has seen Media Contacts establish a dedicated data and analytics team headed by Ciaran McGonaghy from Microsoft and Rogan Gilhespie who recently joined from data & digital specialist agency TMW.

Media Contacts was very early to exploit the ad exchange space, first on the Right Media Exchange and then scaling the usage of DSP, Adnetik, to deliver targeting across relevant inventory. AudienceScience Gateway will now be used by Media Contacts to deliver enhanced audience segmentation and to drive greater precision and relevance to its audience buys.

"We think AudienceScience offers the most robust and flexible audience platform around today. Buying into the service that AudienceScience provides is the latest stage of our strategy to drive informed audience buying building on the foundations already established through our proprietary platforms, Artemis™ and Adnetik." Paul Frampton, Managing Director at MPG Media Contacts.

Stuart Colman, Managing Director, Europe at AudienceScience comments, "We are delighted that Media Contacts has selected us to help deliver its audience targeting strategy. Having reviewed the options available it is testimony to our team and technology that Media Contacts felt our solution was best to help them evolve their existing systems and add real incremental value to its current approach."

About Media Contacts

Media Contacts is a top 5 UK digital specialist, which is part of Havas Digital.

We are a globally recognised leading digital agency that provides a broad spectrum of online media solutions. We deliver brilliant results for our clients through an array of services that include Display Advertising, Search, SEO Mobile, Data, Affiliates and Social Media.

With over 80 specialist digital staff, Media Contacts brings together expertise, proven strategic insight and Artemis™, our advanced proprietary technology platform, to maximise impact for our clients' interactive media investment. Since 1997, Media Contacts is the trusted partner of more than 400 clients, including the market leaders of many industries, in 52 offices throughout 43 cities, across Europe, North America, South America, Africa, Asia and Australia.

We make a promise to our clients that a level of brilliance will always be delivered in everything we do. Our clients include: TUI, EDF Energy, IG Group, EBLEX, Shearing's, Hyundai & Kia, Magners, BBC, Camelot, Nationwide, AXA, First Choice, Credit Suisse, and National Express.

About AudienceScience®:

AudienceScience is the largest and most trusted audience aggregator in the world. As an early innovator of online advertising technology, AudienceScience continues to revolutionize the industry, enabling universal access to audiences and driving digital marketing success. The Audience Delivery System, a comprehensive global media solution, comprises the AudienceScience Gateway, the premier audience targeting and data management platform, delivering efficient and effective online advertising, and AudienceScience Connect™, the industry's first media transaction platform enabling streamlined and transparent premium media buying and selling, including state-of-the-industry Real Time Bidding support. With 300 billion data insights daily into over 386 million people worldwide, AudienceScience makes it simple to find, reach and achieve one-to-one marketing at scale. Since 2003, AudienceScience has delivered over 250,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital,, T-Com, Orange, Terra, Telecom Italia and Wall Street Journal Digital. For more information, please visit and follow @AudienceScience on Twitter.

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