SOURCE: MetraTech


February 27, 2013 09:00 ET

Media, Entertainment Leaders Share Best Practices for Digital, Mobile and Social Media Beyond Subscriptions, Basic Pay Walls at the Chief Digital Officer Summit

The New Role of Chief Digital Officer and the Future of Digital Broadcast

WALTHAM, MA--(Marketwire - Feb 27, 2013) - MetraTech Corp., the leading provider of agreements-based billing, commerce and compensation solutions, today announced that its chief marketing officer, Esmeralda Swartz, will moderate a panel discussion at the Chief Digital Officer Summit in New York City at Thomson Reuters at 3 Times Square on Thursday, February 28 at 11 a.m. ET. The panel includes expert digital strategists and practitioners, who will provide best practices to increase digital, social and mobile media opportunities in broadcast. In addition, the session will include a discussion on the evolving role of the chief digital officer (CDO) and the keys to unlocking new revenue opportunities in digital media.

The expert panel includes Albert Cheng, executive vice president and digital media chief product officer, Disney ABC Television Group; Daniel Heaf, executive vice president and managing director, digital at BBC Worldwide; Jason Seiken, founder of PBS Digital Studios; and Jason Tafler, chief digital officer at Rogers Communications. These panelists will discuss today's digital media landscape, in which companies are sourcing, buying and reselling their content through multiple distribution channels, and consumers are accessing and consuming it through new digital platforms. Digital media product strategies must take into account content, digital quality, multi-platform support, multiple distribution channels, customer engagement across all devices and social media, and user experience.

To capitalize on digital resources, media companies need to move from traditional subscription models and basic pay walls to support personalized pricing, engagement metrics and business model elasticity. Rethinking platform, distribution and monetization strategies is critical to increasing revenue and profitability for digital products.

"The CDO's role is of critical importance as companies look to grow revenue from their digital business. The key is to understand holistically how you can develop new products and maximize digital assets across the entire business," said Esmeralda Swartz, chief marketing officer at MetraTech. "In the digital era, relationships and agreements between an organization and its customers and channels are fluid and must adapt to usage, offerings, engagement metrics and dynamic bundling between all parties. As such, companies will require unprecedented flexibility and customer analytics as well as a 'now-cast' view of their business to create and deliver new business models, unlocking new revenue streams."

The Chief Digital Officer Summit provides an opportunity to interact with and learn from some of the world's brightest digital leaders about how they are addressing the challenges and opportunities resulting from digital, social and mobile media. Panelists and keynote speakers, including Vivian Schiller, senior vice president and chief digital officer of NBC News; Jonathan Miller, former chief digital officer of News Corporation; and David Payne, chief digital officer of Gannett Co., Inc., will discuss how to implement digital strategies, attract and retain the right talent, use optimal reporting structures, define clear roles and responsibilities, and provide competitive compensation to excel in the digital age.

Teddy Goff, most recently the digital director for President Barack Obama's re-election campaign, is the closing keynote speaker. Goff oversaw more than 200 people who collectively raised more than $690 million, and generated more than 133 million video views. He built Facebook and Twitter followings of more than 45 and 33 million people respectively, and registered more than a million voters online. Goff will share best practices from his management of President Obama's digital marketing campaign that included social media, mobile media and micro-targeting. The digital strategies used by the Obama campaign under Goff's direction were extremely successful and widely credited as being a key factor in the President's election in 2008 and re-election in 2012.

In addition to Goff and the keynotes, the agenda features digital leaders from more than 40 organizations, including Arnold, BBC, Clear Channel, Columbia University, Conde Nast Entertainment, Disney/ABC, Forbes, Harpo Studios, Harvard University, Kaplan Test Prep, Lincoln Center, LiveNation, Oglivy, PBS, Rachael Ray Digital, ReverbNation, Rogers Communications, Simon and Schuster, Universal Music Group, and Wenner Media, among others.

For more information about the Chief Digital Officer Summit, visit

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About MetraTech
MetraTech Corp. simplifies and enables global commerce innovation, while helping businesses respond to an ever changing customer and partner relationship landscape. We empower businesses to embrace change through a unique agreements-based billing, commerce and compensation solution that models and supports fluid, personalized, multi-party agreements for customers, partners and suppliers. We automate business processes and business models to address rapidly changing or complex business strategies. Our products are deployed globally, and our customers use MetraTech to innovatively create and securely collect revenue, provide settlement to partners and manage their customer lifecycle in 12 languages, 28 currencies and 90 countries. Customers include Arkadin, Concur, The Depository Trust and Clearing Corporation (DTCC), CETIP, The City of Chicago, GRU Sao Paulo International Airport, GXS, Intercall, LifeLock, Microsoft, PGi, Telus, and Telmore. The company is headquartered in Boston, with offices in London, Paris and Rio de Janeiro. MetraTech is a venture-backed, privately held company whose investors include Accel Partners, Meritech Capital and Vesbridge Partners. For more information, please visit

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