SOURCE: RadiumOne


June 26, 2013 08:00 ET

Media Industry Veteran Eric Bader Joins RadiumOne as Chief Marketing Officer

Former Executive of Initiative, MediaVest and Ogilvy Takes the Helm as Head of Strategic Marketing

SAN FRANCISCO, CA--(Marketwired - Jun 26, 2013) - RadiumOne, the multi-channel advertising company, today announced the appointment of highly respected advertising industry veteran Eric Bader as chief marketing officer. He brings a wealth of experience in media and noteworthy achievements driving revenue for agencies and iconic brands including Coca-Cola, P&G and American Express. In this newly created role, Bader will strengthen RadiumOne's rapid rise in revenue and customer growth, overseeing brand development, strategic partnerships and all marketing-related activities.

Prior to RadiumOne, Bader served in pivotal roles at major media agencies that include global president and chief strategy officer at Initiative, a global network within the Mediabrands unit of Interpublic Group (NYSE: IPG), spanning 90 offices in 75 markets worldwide, as well as president and co-founder of BrandInHand, one of the industry's leading mobile marketing companies. With a strong agency background, Bader also worked as the General Manager of CSTV - College Sports Network (later CBS College Sports), managing director at MediaVest and senior partner of interactive at Ogilvy.

"Eric is a respected leader who I've had the benefit of knowing for many years as a member of our advisory board, and I'm delighted to welcome him to the RadiumOne team," said Gurbaksh Chahal, CEO & founder of RadiumOne. "He has the ideal combination of adtech smarts and agency credibility, coupled with one of the sharpest strategic marketing minds I know. His name tops the list of movers and shakers in our industry, and we're fortunate to have him on board."

In addition to Bader's professional track record, he has driven tangible business results for a long list of Fortune 500 clients and partners. As global president and chief strategy officer of Initiative Media, he helped drive record revenues for the agency, directly responsible for generating one-third of the agency's revenue in the fourteen largest markets.

Under Bader's leadership at BrandInHand, one of the leading mobile marketing companies, he oversaw mobile marketing strategies for major brands like: P&G, General Mills, Amex, Best Buy, ABC News and Coca-Cola. Additionally, while serving as general manager at CSTV Online, Bader helped build a 240-site ad network and monetized the Internet streaming phenomenon -- the NCAA March Madness on Demand. CSTV was later acquired by CBS Corporation for $325 million. In 2006, while Bader was managing director at MediaVest, Advertising Age named the firm Digital Media Agency of the Year, and the following year he was singled out by MediaWeek as a Digital Media All-Star.

"With a mix of both agency and brand experience under my belt, my ideology for identifying winners in the marketplace is finding technologies that are producing exceptional results for customers," said Eric Bader. "What impresses me most about RadiumOne is that I can see a clear corporate strategy. Resources and investment are going to very productive solutions and clients are experiencing tangible results across digital, mobile and social channels. Underneath the hood, RadiumOne has developed cutting-edge technologies and they are well positioned to make a resounding impact on the industry -- I want to be a part of that momentum."

About RadiumOne
RadiumOne is changing the face of online advertising through a unique combination of programmatic buying, proprietary data, patent-pending intelligence algorithms, and multi-channel capabilities. Each month, we engage directly with 700 million unique consumers and generate over 10 billion sharing events. Within milliseconds, we can filter this data through our ShareGraph intelligence layer, build real-time audiences for our brands, and target ads across the more than 25 billion real-time impressions we see each day. Spanning the Web and Mobile, we offer advertisers the ability to reach the right consumer at the right time, no matter where they might be. Founded by online advertising pioneer Gurbaksh Chahal and based in San Francisco, RadiumOne has offices across the US and Europe. To learn more about RadiumOne, please visit

Contact Information

  • Media Contact for USA:
    Richard L. Tso
    Barokas Public Relations for RadiumOne
    (206) 456-9630
    Email Contact