SOURCE: Sennheiser Electronic Corporation

Sennheiser Electronic Corporation

August 03, 2009 18:14 ET

Media Invited for Peek at Sennheiser's New Research Facility in Palo Alto, as Innovative "Sennheiser Sound Tour" Comes to Town

High Tech and Audiophile Media Community Welcomed to In-Person Demonstration of Groundbreaking HD 800 Headphones, Dubbed "Best in the World"

PALO ALTO, CA--(Marketwire - August 3, 2009) - Sennheiser has always been synonymous with high quality and innovation, even among the most meticulous and demanding audiophile consumers. Its HD 800 headphones, which many say are the best sounding headphones in the world, were introduced last January to an overwhelmingly positive response. Four years ago, Sennheiser decided to invest in a research facility in Palo Alto, CA focused primarily on digital signal processing (DSP) and effects. At this location, Sennheiser is in the process of developing DSP effects for the HD 800 headphones.

This Wednesday, the Sennheiser Sound Tour (http://www.sennheisersoundtour.com) invites members of the technical and music-oriented media community to Sennheiser's new Palo Alto office for a personal audition of the Sennheiser HD 800 headphones (retail: $1,400). The experience will include a full demonstration of its 7.1 surround capabilities as well as a preview of yet to be released DSP effects. In addition to the headphone demonstration, the "Guys Team" of the Sennheiser Sound Tour (read below) will be on hand to interact with the media.

The Sennheiser HD 800 headphones contain an innovative transducer and ear cup design, and offer spectacular sound imaging and spatiality through the use of a 56mm sound transducer -- the largest found on any pair of dynamic headphones. Most impressive is the HD 800's faithful reproduction of the sound field, which through patented localization and time delay technology, corresponds to a listening experience typically associated with loudspeakers.

Members of the media are requested to RSVP, details as follows:

--  What: A personalized demonstration of the Sennheiser HD 800 headphones
    and meet and greet with the Sennheiser Sound Tour "Guys Team"
    
--  Where: Sennheiser Electronic Corporation, 3239 El Camino Real, Palo
    Alto, CA 94306, telephone (650) 852-9611
    
--  When: Wednesday, August 5th at 11:00 a.m.
    

Stefanie Reichert, vice president of strategic marketing, Sennheiser, commented: "This Wednesday, we are hosting a very special opportunity for reporters to demo our flagship headphone -- the Sennheiser HD 800, as well as a chance to interact with our 'Guys Team.' The HD 800s are the finest pair of headphones we manufacture anywhere and is the result of our relentless commitment to sound quality and innovation."

Innovative Sound calls for Innovative Marketing

The "Girls Team" and the "Guys Team" are integral campaign components of the Sennheiser Sound Tour, a groundbreaking marketing campaign that will pass through 30+ North American cities over the course of the summer. Each week, the two teams are assigned competitive tasks ranging from over-the-top outrageous to spectacularly goofy, with the ultimate goal of placing as many Sennheiser headphones on consumers' ears as possible.

SennheiserSoundTour.com -- complete with its regular Webisodes of team antics -- brings an "online reality show" dimension to the campaign and enables both fans and consumers to stay connected as the tour progresses. The teams are comprised of unique individuals with a startlingly broad range of backgrounds: there is a professional surfer, a championship gamer, a model and a professional photographer among many others.

Sennheiser Sound Tour: Highlighted Resources and Media Links:

--  Webisode 1: The Starting Line (http://tinyurl.com/SSTwebisode1)
    
--  Webisode 2: Tour Bus (http://tinyurl.com/SSTwebisode2)
    
--  High resolution photo of teams (2.5mb, jpg)
    (http://www.hummingbirdmedia.com/data/edithtml/Images/sennheisersoundtour_teams.jpg)
    
--  Dedicated Sennheiser Sound Tour Twitter
    (http://www.twitter.com/sennheiserpr) and Facebook
    (http://www.facebook.com/pages/Sennheiser-Sound-Tour/68372284276?ref=s)
    environments
    
--  SennheiserSoundTour.com -- dedicated microsite
    (http://www.sennheisersoundtour.com/)
    

ABOUT SENNHEISER

Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with offices in the U.S. in Old Lyme, Connecticut and Pointe Claire, Québec, Canada. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences. www.sennheiserusa.com -- www.sennheiser.ca

SENNHEISER ELECTRONIC CORPORATION
1 Enterprise Drive, Old Lyme, CT 06371
(860) 434-9190, Fax (860) 434-1759

Contact Information

  • CONTACTS:
    Jeff Touzeau (USA)
    Hummingbird Media
    Email Contact
    914 602-2913

    Anne Joyce (Canada)
    Sennheiser Electronic Corporation
    Email Contact
    514 827-8683