SOURCE: Media Machines

March 29, 2007 15:29 ET

Media Machines Announces Flux Worlds™, New Open Virtual Worlds Web Server

Award-Winning Web 3D Platform Adds Multi-User Capabilities; Company Now Accepting Flux Worlds Beta Testing Applications for Spring Release

NEW YORK, NY -- (MARKET WIRE) -- March 29, 2007 -- Virtual Worlds 2007 -- Media Machines, Inc., a leading provider of 3D virtual worlds software and services for the Web, today announced Flux Worlds™, a multi-user 3D virtual worlds server designed from the ground up to power open, real-time 3D social spaces and games in a standard Web browser.

Flux Worlds combines X3D, the ISO standard for 3D graphics on the Web, with Simple Wide Area Multi-User Protocol (SWMP), a new protocol that delivers messages over the Web in real time, for use in avatar-based virtual worlds and other collaborative applications. SWMP synchronizes the movement of avatars and objects within virtual environments, across multiple computers on the Web. Media Machines will provide an open source implementation of SWMP as part of its ongoing commitment to develop Web-based virtual worlds using open technology.

"The Flux Worlds server is up, and we are incredibly excited," said Media Machines CTO Jay Webers. "Creating an extensible multi-user server for the open Web -- rather than for a tightly controlled, 'walled garden' system -- was hard work, but it has paid off. Now we can provide developers and businesses with open tools to make and host their own virtual worlds."

Flux Worlds also integrates user-created virtual goods, avatar chat, and media sharing into a complete solution for delivering virtual worlds. The Flux Worlds service is fully based on industry standards, and 100% compatible with common Web formats and languages such as HTML, X3D and Javascript.

"With the introduction of Flux Worlds, we now have a complete solution for delivering virtual worlds on the Web," said Tony Parisi, CEO of Media Machines. "The Flux platform lets brands and content creators integrate virtual worlds and interactive 3D objects into their online presence, while reaching the largest possible market: anyone with a Web browser."

Flux Worlds joins Media Machines' award-winning 3D software Flux Player 2.0 and Flux Studio 2.0. Flux Player is an open source Web browser plug-in (1.5MB) for playing real-time 3D content and virtual worlds in Firefox and Internet Explorer Web browsers.

Flux Studio is a 3D authoring application for creating virtual content, worlds, games and gadgets. Flux Studio imports many popular modeling file formats including Google Earth and SketchUp, Avatar Studio 2.0, COLLADA, Autodesk 3ds Max and Maya, and Blender.

Flux content easily integrates with Web pages and Web 2.0 via HTML, X3D and JavaScript. Flux Player and Flux Studio are free for private and educational use. Commercial use pricing and licensing Flux Worlds, Flux Studio and Flux Player is available upon request.

Flux Worlds will be available to testers this spring. Media Machines will demonstrate Flux Worlds for the first time in public at the Web 3D 2007 Symposium, April 15-18 in Perugia, Italy.

Media Machines is now accepting developer and content creator beta testing applications for Flux Worlds from its Website at by sending an email to and simply describing what you want to build with Flux Worlds.

About Media Machines

Media Machines is a leading provider of virtual world tools and content services for real-time 3D communication on the Web. Media Machines is spearheading the development of standards and technologies that lower the barrier of entry and total cost of ownership for developing real-time, rich media applications. Media Machines released the Flux Player source code into open source under the Gnu Lesser Public License (LGPL). Media Machines was founded in 2003 by Tony Parisi, co-creator of the Virtual Reality Modeling Language (VRML) and X3D.

Information about Web 3D 2007 can be found at

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