SOURCE: Media Machines

June 13, 2006 09:00 ET

Media Machines Releases KML to X3D Translator

Open-Source Tool Converts Google Earth Format to ISO Standard X3D; Brings Google Earth Models to Life With High Production Value for Ads, Presentations, "Mashups" and More

SAN FRANCISCO, CA -- (MARKET WIRE) -- June 13, 2006 -- Today Media Machines (www.mediamachines.com), the leading provider of technology and solutions for real-time 3D communication, announced that it has released KML2X3D™, a program to translate the Keyhole Markup Language (KML) to the Extensible 3D Graphics (X3D) format. Using KML2X3D, content creators can add high production value and interactivity to KML models, and place links to that content from within Google Earth for advertising, marketing and other application uses in a range of industries.

The KML file format is used to model and store geographic features for display in Google Earth. X3D is a royalty-free open standard file format to represent and communicate 3D scenes using XML. KML2X3D translates KML models into X3D so that content creators can add animation, lighting, special effects and behaviors to create powerful presentations, interactive advertisements and even fully immersive walk throughs of virtual environments. With KML2X3D, content creators can repurpose the vast store of models now available online at the Google 3D Warehouse (http://sketchup.google.com/3dwarehouse/), embed hyperlinks from those models inside Google Earth to X3D files, and view the result in Media Machines' award-winning Flux™ Player, the leading X3D browser plug-in.

"Real-time 3D is pervading the Internet," noted Tony Parisi, creator of Flux and president of Media Machines. "Google Earth -- the world's first mainstream real-time 3D application -- is driving a new way of using the Internet based on 3D visualization." Parisi continued, "KML2X3D brings Google Earth models to life, and the Internet a step closer to being a fully immersive 3D place."

KML2X3D is being used to create Google Earth "Mashups" -- add-ins to Google Earth launched via hyperlinks located in the 3D Earth view. Clicking on a hyperlink activates the Google Earth embedded web browser to launch Flux -- allowing the user to view X3D content right inside Google Earth. Using KML2X3D, content creator Cube3 has created numerous Mashups and other examples of X3D content, including the first "Mashup political cartoon" using a model of the Statue of Liberty to highlight Net Neutrality issues.

"KML2X3D is a free tool that opens up the development of the Metaverse and online Virtual Worlds, enabling more content options and new creative uses of an artist's work," offered Cube3. To see the first-ever examples of Google Earth/X3D mashups, visit www.cube3.com

KML2X3D will be released as an open source project, under the Lesser Gnu Public License (LGPL). To download KML2X3D and the source code, please visit www.mediamachines.com/KML2X3D/

About Flux

FLUX Version 2.0 features a highly optimized engine for rendering X3D content and a one-click installable media player plug-in for viewing X3D content embedded in web pages. FLUX is suitable for use in a variety of commercial settings, including web sites, turnkey products, and enterprise applications. Flux Version 2.0 is available for Windows and runs as a plug-in for use in Internet Explorer and Firefox, and as an ActiveX component in Windows applications. In the future, other operating systems will be supported. Flux 2.0 is available for download at the Media Machines web site (http://www.mediamachines.com).

About Media Machines (www.mediamachines.com)

Media Machines is the leading provider of technology and solutions for real-time 3D communication. Media Machines is spearheading the development of standards and technologies that lower the barrier of entry and total cost of ownership for developing real-time rich media applications. Media Machines was founded in 1999 by Tony Parisi, co-creator of the Virtual Reality Modeling Language (VRML) and Extensible 3D (X3D), the ISO standards for 3D graphics on the World Wide Web.

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