British Columbia Lottery Corporation

British Columbia Lottery Corporation

September 12, 2007 16:30 ET

Media Release: BCLC Reports on Implementation of Ombudsman Recommendations and Player First Program

RICHMOND, BRITISH COLUMBIA--(Marketwire - Sept. 12, 2007) - Today, British Columbia Lottery Corporation (BCLC) released a status report on its progress in implementing the May 29th recommendations of the BC Ombudsman concerning lotteries, and on its Player First plan which will bring BCLC to the forefront of the lottery industry in player protection. BCLC had committed to reporting quarterly on its progress.

"We are currently working on more than 50 separate projects that are based on the Ombudsman's recommendations and our Player First commitments," said Dana Hayden, BCLC President & CEO. "We have made significant progress toward implementing the Ombudsman's recommendations."

With greater focus on the player, lottery retailers are making changes to ensure lottery products are purchased and validated with integrity. From adopting a new Lottery Retailer Code of Conduct and fully implementing a new "No Play at Work" policy to putting in practice improved validation procedures, retailers are working to reinforce new customer-service standards.

More is also being done to provide lottery players the information they need to verify whether their tickets are winners or not. Player-facing display monitors are now locked down in place so that they can not be moved, self-serve Check-a Ticket (CAT) terminals are now available at most lottery retail locations and display the actual prize amount, and a new winning jingle plays louder and longer than the former version.

BCLC has made changes such as improving its customer call and complaint tracking system, ensuring that all retailer prizes of $1000 or more are claimed at BCLC offices so that they can be interviewed to confirm they are the rightful winner, and introducing a progressive discipline policy that can be used of if the actions of a retailer have undermined players' security or the integrity of lottery games.

"British Columbians should feel confident that, together with our retailer partners, BCLC is doing everything we can to create a lottery system that sets new standards for gaming integrity," added Hayden. "Through Player First, BCLC is making even more improvements than recommended by the BC Ombudsman last Spring."

A copy of BCLC's first Player First Quarterly Report, along with the status of each of BCLC's responses to the Ombudsman's recommendation is available at The program was announced on May 29, 2007 following the release of the BC Ombudsman's report on the lottery corporation.

British Columbia Lottery Corporation is a Crown Corporation reporting to the Minister of Public Safety and Solicitor General through a Board of Directors. Its mission is to provide high-quality gaming entertainment in a socially responsible manner for the benefit of all British Columbians.

Dana Hayden, BCLC President & CEO will be available for interviews.

Contact Information

  • British Columbia Lottery Corporation
    Robin Cook
    BCLC Corporate Communications Officer
    (604) 247-3004 or Cell: (604) 809-3623