British Columbia Lottery Corporation

British Columbia Lottery Corporation

August 28, 2007 12:08 ET

Media Release/British Columbia Lottery Corporation: Are You a Lottery Winner? Listen for the New Winning Jingle!

RICHMOND, BRITISH COLUMBIA--(Marketwire - Aug. 28, 2007) - British Columbia Lottery Corporation (BCLC) has launched a fresh, new, modern-sounding winning jingle. Listen for the new tune at lottery retail locations across B.C. to find out if you are a winner.

"This is one of many steps we are taking to improve and secure the lottery playing experience," said Dana Hayden, BCLC President and CEO. "The winning jingle is a fun way for the lottery system to let you know your ticket is a winner."

If you are lucky enough to have a winning ticket and hear the winning jingle (now set at the loudest volume), watch the customer display monitor, which displays the prize amount and word "winner" while animated dollar signs fly across the screen.

The new jingle is an initiative of the Player First program, BCLC's commitment to a higher standard in player service and protection. On September 12, 2007, BCLC will publicly report its progress in implementing Player First.

Listen to the NEW Winning Jingle! (

Listen to the OLD Winning Jingle! (

BCLC is a provincial Crown Corporation reporting to the Minister of Public Safety and Solicitor General through a Board of Directors. Its mission is to provide high-quality gaming entertainment in a socially responsible manner for the benefit of British Columbians.

Contact Information

  • British Columbia Lottery Corporation
    Owen Gormley
    Corporate Communications Officer
    (604) 247-3013 or Cell: (604) 220-2915