British Columbia Lottery Corporation

British Columbia Lottery Corporation

September 18, 2009 14:55 ET

Media Release/British Columbia Lottery Corporation: LOTTO MAX Launches

New Canadian lottery game now available for play

RICHMOND, BRITISH COLUMBIA--(Marketwire - Sept. 18, 2009) - Canada's new national lottery - LOTTO MAX - officially launches tomorrow, Saturday, September 19, 2009, with the first day of ticket sales from coast to coast. In B.C., LOTTO MAX can be played at BCLC retail locations across the province. The first LOTTO MAX draw will be held on Friday, September 25 with a $10 million jackpot.

As announced on behalf of Canada's five regional lottery corporations by the Interprovincial Lottery Corporation (ILC), LOTTO MAX will offer big jackpots more frequently than any game before. And for the first time ever with a Canadian lottery, this newest introduction to the national lottery line-up will offer special additional prizes of $1 million each once the jackpot reaches $50 million.

When a LOTTO MAX jackpot reaches the $50 million mark, it will kick into MAXMILLIONS mode: the jackpot will remain at $50 million with top-prize money then being allocated to a series of additional MAXMILLIONS prizes each worth $1 million, and each with its own individual draw and set of winning numbers.

Game details:

- Draws will be held on Friday nights, starting September 25

- Players will receive three chances to win (seven numbers each) per $5 play

- In order to win the jackpot, players must match 7/7 numbers (from one to 49)

- Odds of winning a jackpot are one in 28.6 million per play

- Odds of winning any prize are one in 6.6 per play

- Jackpots start at $10 million

- If a jackpot is not won it will "roll" to the next draw date, with MAXMILLIONS prizes created after the $50 million mark is reached

BCLC is a provincial Crown Corporation that offers socially responsible gaming entertainment while generating income that benefits all British Columbians. Last year more than 6,850 community and charitable organizations received community gaming grants. BCLC is an Official Supporter of the Vancouver 2010 Olympic and Paralympic Winter Games.

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