MADD Canada

MADD Canada

November 08, 2011 13:00 ET

Media Release: MADD Canada and BC Auto Recyclers Bring Anti-Impaired Driving Film to BC Students

RICHMOND, BRITISH COLUMBIA--(Marketwire - Nov. 8, 2011) - MADD Canada brings its dynamic new anti-impaired driving film to British Columbia schools this week with the support of its new partner, British Columbia Auto Recyclers (BCAR).

The 2011-2012 School Assembly Program shows students the dangers of impaired driving and gets them thinking about how to avoid putting themselves at risk. The show's tour in British Columbia includes 20 presentations sponsored by BCAR, such as the one held today at Cambie Secondary in Richmond.

"We are pleased to welcome the BC Auto Recyclers as our newest partner," said Denise Dubyk, MADD Canada's National President. "Thanks to their generous sponsorship, the School Assembly Program will be seen by thousands more students in British Columbia, at no charge to the schools."

This year's program, Damages, takes students beyond the crash to see the human impact and legal consequences of impaired driving. The 2011-2012 program also features the first entirely separate French production of the show, Dommages.

"Our members know the consequences of impaired driving. They see the mangled and twisted wreckage of cars involved in impaired crashes far too often," said Neil James, President and Chairman of BCAR. "Our partnership with MADD Canada is one way we can support the effort to educate young people about impaired driving and reduce their risks of being involved in crashes."

In the dramatic film, students follow Jesse from his terrible decision to drive impaired through the resulting horrific crash and into the criminal justice system where he faces the consequences of his actions. Jesse's bright future and plans for university are replaced with the possibility of a prison term and a criminal record. Following this fictional story, students see video testimonials from real-life victims who have lost loved ones in impaired driving crashes.

"Jesse's story starts off with a situation and a choice that most young people will face at one time or another," Ms. Dubyk said. "With Damages and the accompanying curriculum guide, we want to educate students so they don't end up like Jesse and his friends. We're giving students the facts and tools they need to make safe choices that help protect them and their peers."

Young people, more than any other age group, are over-represented in alcohol-related crashes:

  • In 2008, young people between the ages of 16 and 25 made up 13.7 per cent of the population, yet accounted for almost 33 per cent of alcohol-related crash deaths.

  • Young people have high rates of driving after drinking and of being a passenger of a driver who has been drinking or taking drugs.

The School Assembly Program has been a cornerstone of MADD Canada's youth services since 1994. The 2011-2012 School Assembly Program, Damages, and the French show, Dommages, will be seen by more than one million students across Canada over the course of this school year.

BCAR is a member of the Automobile Recyclers of Canada (ARC) which MADD Canada is proud to announce as the Title Sponsor of its Campaign 911 program. ARC presented a $100,000 donation to the program at MADD Canada's Leadership Conference in late September.

"MADD Canada simply could not offer the programs and services we do without the support of outstanding organizations such as ARC and BCAR," Ms. Dubyk said. "We are very fortunate to have them as partners in our School Assembly and Campaign 911 programs, and we thank them for their commitment to helping us stop impaired driving and support victims of this violent crime."

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit

About British Columbia Auto Recyclers

The British Columbia Auto Recyclers (BCAR) joined the Automotive Retailers Association in 1964 and today represents the majority of automotive recyclers in BC. Auto recyclers have come a long way since the days when they were referred to as 'junk yards'. They now use sophisticated techniques to ensure that the vehicle is dismantled properly and that all hazardous components are disposed of in an environmentally safe manner. In fact, BCAR was instrumental in developing the environmental code of practice for auto recyclers which has now become the recognized standard for the rest of Canada. BCAR is proud to be a sponsor of MADD Canada and donate $20,000 for Damages, the 2011-2012 School Assembly Program. These funds were raised through environmental programs such as Recycle You Ride, Cash for Clunkers and Car Heaven, which allow customers to trade in their older use vehicles for a newer, more environmentally sustainable ones while being assured that their old clunkers will disposed of only by a certified BCAR member.

Contact Information

  • Media Contacts:
    MADD Canada
    Denise Dubyk
    National President

    Ken Hendricks
    604 432-7987