October 25, 2010 11:00 ET

Media Release: The World Is a Stage as Chevrolet Launches the All-New Cruze Compact Sedan in Toronto's Yonge-Dundas Square

TORONTO, ONTARIO--(Marketwire - Oct. 25, 2010) - Perched atop a giant globe at Yonge-Dundas Square , the new 2011 Chevrolet Cruze kicked off its official Canadian launch week today. Designed with new innovations in safety, fuel economy, technology, and style, the Cruze is unmatched by any other compact in its class, with pricing starting at $14,995.

The globe represents the 60 countries where the Cruze is already a sales success, with more than 6 million kilometres of customer durability testing on six continents.

"Cruze is already a hit around the world and now it's coming to Canada's critical compact segment to challenge the status quo," says Kevin Williams, president and managing director, GM Canada. "We challenge Canadians to compare the Cruze against the current segment leaders and we're confident that the Cruze will be a very pleasant surprise."

Visitors to the Toronto Chevrolet Cruze World exhibit were treated to an interactive experience, including a unique demonstration showing the Cruze's 10 standard airbags, top-quality infotainment, and a chance to compare other comfort and safety features which are ideally suited to help the 2 million drivers who face the daily challenges of driving around Toronto.

"Cruze delivers the amenities, quietness and roominess you expect in larger, more upscale vehicles with the fuel economy, price and maneuverability of a compact," adds Williams.

Cruze features class-exclusive safety content with 10 standard airbags, the best coverage in Canada, and is expected* to deliver Best in Class fuel economy. With two sophisticated and highly efficient 4-cylinder engines, both paired with 6-speed transmissions, Cruze also offers a fun, responsive and refined driving experience.

Canadians who place a sold order or take delivery of a 2011 Chevrolet Cruze on or before January 10, 2011, will receive their choice of one of two special packages at no additional cost: CRUZECONNECT or CRUZECOVERED. Please see page two of this release for full details.

About Chevrolet: Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. With fuel solutions ranging from gas-friendly to gas-free, Chevrolet is one of Canada's best-selling automotive brands with an extensive portfolio that includes: iconic performance cars, such as Corvette and Camaro; dependable, long-lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse and a host of new, smaller, highly fuel efficient models including the Cruze compact car and the game-changing Volt electric vehicle coming in summer 2011. Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at or join the conversation at

*Estimated fuel consumption for Cruze Eco model with 6-speed manual transmission – based on preliminary GM testing in accordance with approved Transport Canada test methods. Cruze Eco begins production November 2010.

Photos and b-roll of the Toronto Cruze World event are available at Please do not hesitate to contact us with any specific shot and interview requests.

At a starting price of just $14,995, the all-new Chevrolet Cruze aims to change the way Canadians look at compact cars. And now, whether you're a tech-savvy consumer who appreciates the latest in mobile technologies, or someone who wants the ultimate in winter safety protection, Chevrolet's First to Cruze program delivers even greater value.

Eligible retail customers who place a sold order or take delivery of a 2011 Chevrolet Cruze on or before January 10, 2011, will receive their choice of one of two special packages: CRUZECONNECT or CRUZECOVERED.


Cruze will offer the industry's first-ever mobile applications through OnStar which will allow customers to interact with their vehicle through select smartphones or other devices that connect to the internet, such as the Apple iPad. Unlock your doors, start your vehicle, and access important vehicle information all remotely using the OnStar MyLink mobile app and the included 16GB, Wi-Fi-enabled Apple iPad.


With traction control, ABS, Stabilitrak, and 10 airbags all standard, Cruze is designed for optimal safety protection. Building on this impressive suite of safety features, Chevrolet will provide customers who choose CRUZECOVERED with no charge winter tires, making it an ideal protection package for Canadian winters.

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