SOURCE: California News Tech

August 11, 2005 09:00 ET

Media Sentiment Announces Multi-Phase Sales and Marketing Plan for Rapid Product Distribution

SAN FRANCISCO, CA -- (MARKET WIRE) -- August 11, 2005 -- California News Tech (OTC BB: CNTE) announced today the launch of its Media Sentiment™ marketing and sales program, as well as its subscriber based products pre-release sign-up, establishing an initial customer base. CEO Marian Munz is optimistic about this multi-phase program: "Our value proposition is so powerful and unique. We need to communicate the power of our tools to investors everywhere. Once investors get a taste of what MediaSentiment can do for them, I believe it will be hard for them to go back to the old way of doing business. It would be like using a tape recorder when you can have an iPod."

The first phase of MediaSentiment's program involves direct marketing to individual traders on the Internet via keyword, text, banner and email advertising. MediaSentiment™ will use its E-motionsnewsletter to advertise the Company in weekly articles on partner websites. Nineteen affiliate websites already link to, and more are under discussion. The Company is also pursuing strategic partnerships, enabling rapid growth in the distribution of their MediaSentiment's research tools.

The marketing program seeks out highly active online traders and finance professionals, and subsequently sells them our HeadsUp recommendation service on a promotion with a seven-day money-back satisfaction guarantee. HeadsUp, available on the website, uses unprecedented artificial intelligence technology to aggregate information from earnings reports and to predict investor sentiment regarding financial news. Then, within seconds after the news release, it provides thumbs up or thumbs down recommendations to subscribers regarding individual stocks. Along with HeadsUp, MediaSentiment is marketing its other web-based service, Media Sentiment Trend™ Indices, which track a wide range of media sources to create graphic overview of sentiment in the news about NYSE and Nasdaq companies from day to day. Also, MediaSentiment™ is publicizing its online newsletter, E-motions, which uses HeadsUp predictions and financial psychology to offer weekly market analysis from a fresh perspective.

Based on sales efforts during the prerelease of the service, there is already a subscriber base for the MediaSentiment HeadsUp and Trend Indices, as well as the E-motions newsletter. Mr. Munz says about room for growth in the market for MediaSentiment: "Our initial focus is on the online investor market segment. Recent research estimates that there are more than 25 million retail accounts with online brokers alone."

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