Media Sentiment, Inc.
PINKSHEETS : MSEZ

April 19, 2012 15:45 ET

Media Sentiment, Inc. (MSEZ) Announces Strategic Plan and Direction

SAN FRANCISCO, CALIFORNIA--(Marketwire - April 19, 2012) -

Editors Note: There is a photo associated with this press release.

Media Sentiment, Inc. (PINKSHEETS:MSEZ) www.mediasentiment.com announces the strategic plan and direction of the company. MSEZ believes that there have been dramatic qualitative and quantitative changes in media reporting over the last decade, including the advent of social media networks. Persons interested in media reports now have a variety of options and vast stores of information to negotiate. For frequent users of media reports, such as active stock market traders, the processing and assimilation of data has become much more complex. Also, with the advent of online trading and Electronic Communication Networks (ECN) that enable trading directly, the speed at which investors and traders may need to make decisions has increased dramatically as well.

Over time we have created wonderful intellectual property assets such as:

Thumbs Up image - a registered trademark

Media Sentiment® - a registered trademark

Media Sentiment technology, for which we have a patent-pending application.

We intend to continue to work hard to enhance and protect our intellectual property assets as much as we can and through any means as we believe that they are at the core of our strategy going forward.

We have created the Media Sentiment® technology as a unique set of tools to add value to the online financial information market. However, we believe that there is room to expand into other information markets as well.

Based on our intellectual property assets, we intend to add two more tools to the media sentiment set of tools. These new tools are based on social networking technology, a technology sector that has seen a super growth recently due to tremendous valuations seen by companies such as Twitter and Facebook.

The two new social networking technology tools are meant to empower the wisdom of the crowds: sharing of predictive sentiment coming from news stories and web documents with friends and followers, for profits. For the first time, a social network will focus on profits for the benefit of network participants.

The social media sentiment tools will have a social networking focus on the positive or negative sentiment resulting either from web documents or from video reports that predict moves in earnings, stock prices, indexes, funds, sectors, industries, markets, products, movies etc.

While we will continue to look at favorable acquisitions, our intent is to launch the new social networking technologies and increase valuation by growing the social networks as fast as possible during the following twelve months.

More news and details will follow on a timely basis.

Safe Harbor Statement

Information in this news release may contain statements about future expectations, plans, prospects or performance of Media Sentiment, Inc., that constitutes forward-looking statements for purposes of the Safe Harbor Provisions under the Private Securities Litigation Reform Act of 1995. The words or phrases "can be," "expects," "may affect," "believed," "estimate," "project" and similar words and phrases are intended to identify such forward-looking statements. Media Sentiment, Inc. cautions you that any forward-looking information provided by or on behalf of Media Sentiment, Inc. is not a guarantee of future performance. None of the information in this press release constitutes or is intended as an offer to sell securities or investment advice of any kind. Media Sentiment, Inc.'s actual results may differ materially from those anticipated in such forward-looking statements as a result of various important factors, some of which are beyond Media Sentiment, Inc.'s control. In addition to those discussed in Media Sentiment, Inc.'s press releases, public filings, and statements by Media Sentiment, Inc.'s management, including, but not limited to, Media Sentiment, Inc.'s estimate of the sufficiency of its existing capital resources, Media Sentiment, Inc.'s ability to raise additional capital to fund future operations, Media Sentiment, Inc.'s ability to repay its existing indebtedness, the uncertainties involved in estimating market opportunities, and in identifying contracts which match Media Sentiment, Inc.'s capability to be awarded contracts. All such forward-looking statements are current only as of the date on which such statements were made. Media Sentiment, Inc. does not undertake any obligation to publicly update any forward-looking statement.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20120419-thumbsuplogoLG.png.

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