SOURCE: Media Ventures Group

Media Ventures Group

October 26, 2011 09:42 ET

Media Ventures Group Forms Strategic Partnership With Blue Sky Media NYC

NEW YORK, NY--(Marketwire - Oct 26, 2011) - Media Ventures Group, a marketing company with expertise in driving revenue and business growth for clients in the sports, media, entertainment and non-profit industries, announced today it has partnered with Blue Sky Media NYC, a media advisory boutique specializing in assisting early-stage companies with all aspects of their digital strategy. With Blue Sky Media NYC on board, Media Ventures Group will offer a more robust array of digital capabilities to help its growing client roster capitalize on the support of existing communities and create new revenue streams through proprietary online platforms and strategic media partnerships.

"We couldn't ask for a better partner company than Blue Sky Media NYC to enhance our digital capabilities," said Rich Yaffa, CEO and Founder of Media Ventures Group. "Their industry-leading expertise across all facets of digital strategy, including their cutting edge roster of clients, will help us drive revenue opportunities for our clients as well as identify strategic business development opportunities for our company."

Blue Sky Media NYC was founded in March 2010 by media and technology veteran Leslie Gittess. Prior to Blue Sky Media NYC, Gittess served as Vice President of Business Development at Major League Baseball's award-winning Advanced Media division. In her four years at MLB, Leslie secured and negotiated agreements with third parties to license MLB content in interactive media, structured deals to acquire technology and services for the portal and secured venture funding for MLB initiatives. In this capacity, Gittess worked with dozens of start-ups and technology companies that needed strategic guidance in building their digital platform. Prior to MLB, Gittess spent 12 years at the National Hockey League, where she first served as in-house counsel and then as a television and media executive, building several of the NHL's digital businesses.

"I'm delighted to bring the digital expertise of Blue Sky Media NYC to Media Ventures Group and work alongside such a talented team to support their diverse client roster," said Gittess. "The partnership with Media Ventures Group provides a strong opportunity for Blue Sky Media NYC to help our existing clients and Media Ventures Group's clients more effectively cultivate and engage communities to grow revenue."

Backed by Gittess' 16-plus years of experience in media and digital content development and strategy, Blue Sky Media NYC has had an impressive list of clients, including both start-ups and mature media properties, including, XOS Digital, Thought Equity Motion, SnappyTV, Smartfolks,, and Badgeville.

About Blue Sky Media NYC
Blue Sky Media NYC ( was founded by Leslie Gittess, a media and technology veteran, who spent over 16 years at Major League Baseball Advanced Media and the National Hockey League specializing in all aspects of digital rights management. Blue Sky Media NYC helps early stage and media companies with all aspects of digital strategy, including, distribution and syndication of content, fundraising, marketing, generation of revenue and increase in market share.

About Media Ventures Group
Media Ventures Group ( specializes in driving revenue and business growth for clients, with industry expertise in media, sports, entertainment, cause marketing and non-profit fundraising. Media Ventures Group achieves these results by building and monetizing communities through unique strategic approaches and proprietary media platforms.

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